This article by Jen Calhoun of Greenhouse Grower explores what it takes to entice Millennials into becoming avid gardeners. Creating gardening fun is key in getting your younger customers interested in plant care.

5. Educate on Horticulture

Provide reading materials, or create easy-to-follow steps on caring for each plant. Hold a seminar, post educational videos online, or post quick tips on the labels themselves. If a customer kills their plant, they won’t be encouraged to purchase again. Avoid the complications of soil minerals, and focus on the basics. Over time, with experience, your customers will come back with interest and questions about the details.

4. DIY Plant Packages

Pinterest is huge for a reason. Utilize the enthusiasm in DIY to your advantage and create packages to make planting simple. Young people want to share images of your product on social media, so make it easy for them to connect your account name, or a hashtag to their post. Include that information right on the packaging and then engage with these customers when they post their project.

3. Use Smart Packaging To Create A Connection

Creating personal connections with brands is key for younger customers. Include a QR code on the label that can link to a video of a company representative showing how to plant and care for the item. As mentioned above, creating a community hashtag could be a good option for sharing tips and tricks or comparing achievements. More and more, this personal touch is effecting sales.

2. Make It Quick & Easy

You don’t start a game on the hardest level, and neither do gardeners. People getting into plant care want to understand the basics first and foremost with hearty plants. Over time, and with practice, these beginners will level up.

1. Remember Why You Find Gardening Fun

Remember why you got into the hort industry! Be a mentor to young people who show interest, but don’t know how to do it on their own. It can be as simple as a comment on a picture posted on social media, but the impact goes a long way.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.