Natural pools, as discussed in this Garden Design post, are a potential trend on the verge. There’s a few reasons why this concept is a high contender for a budding trend. First, it offers a full sensory experience. There’s cooling waters, tricking waterfalls, unique plant textures, and fragrant florals or herbs. Second, the push back to all things natural and sustainable is a good sign that the natural cleansing components are an appealing aspect for customers. Lastly, it provides a much more calming, and almost, zen garden feel for a water garden.
The Appeal of Natural Pools
First, sustainability is at the top of everyone’s minds these days. While natural pools are slow to grow in popularity in the United States due to the need of living organisms in the water, this doesn’t deter Europeans. The way they see it, it’s a healthy system, much like the human body. Plus, natural pools have been around much longer than pristine and chlorine-filled pools.
Safety is Key
Before customers take the plunge, make sure they know how to responsibly design a natural pool. Emphasize the use of aquatic plants to upkeep a hygienic swimming environment. Consider it self-regulating process like that of the wetlands.
“Skimmers, filters, and low-pressure, high-efficiency pumps are often incorporated to prevent stagnation and remove sediment and larger objects.” – Garden Design Magazine
Label This Potential Trend
If your brand offers submergents, water lilies, or emergents, consider incorporating imagery of a natural pool. Then, link to content on your website about the topic. Empower your customers to learn more, and inspire them with beautiful imagery. You might just find that they come back to ask questions about their next big, natural pool project.
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