Bad label design provides opportunity. When you discover that a design you’ve been printing is, in fact, not good, you then have a fresh start. It’s an opportunity to better connect with customers and better sell your product.
Bad Label Design Provides a Clean Slate
Whether you do a complete restart, or just delete specific details and graphics, you’ll find there’s a lot of new white space to experiment with. Another option is to add to the space you have by using a booklet-style label. This is particularly helpful for labels where there’s too much information for the space used.
Simple Changes
As mentioned, when space is limited, the solution is as simple as adding more panels with a booklet-style label. Then, on the other end of the spectrum, additions are required to turn a bland label into something more interesting. For example, while minimalism is always trendy, update the label with foiling. Foiling makes it shine in the light and catch customers’ attention as they walk by the product. All innovative techniques make it possible to update your current design, and get new attention for your product.
Back To Basics
When unsure, scale it back. Keep all required, regulated information, but link to extra content using labeling technology. Or, remove product photography, shrink graphics of value points, and hide clutter with a booklet-style label. The clean look is appealing to customers and provide more control over where you want the eye to go.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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