Vegetable gardens provide value for gardeners in many ways, but also offer value for apartment renters with balconies. Whether indoor, or out, promoting edible plants brings in younger customers, and coincides with current trends.
How A Vegetable Garden Fits With Other Trends
A part of what is exciting about selling edibles this spring and summer is that they coincide with other trends in horticulture. Make this clear to help sell to young customers and those developing an interest in the trends. First, what are these trends?
Sensory Gardens
Sensory gardens are spaces designed to engage all of the senses. So, in a sensory garden, edible plants provide an opportunity for snacking, and for cooking. With small spaces, herbs, in particular, serve both tactile and flavorful interest.
Foodscaping
Foodscaping is the act of mixing edible plants with florals. This trend obviously serves those with small gardens who aren’t able to build a full vegetable garden as seen in the above video. It also serves those who only have balcony spaces.
Promote Vegetable Gardens’ Value Points
Use icons to promote the value points of plants on your label designs. Consider going above and beyond with this information to highlight which vitamins customers get by eating each plant. When creating foodscaping arrangements, clarify which value points coincide with each plant.
Connect Customers To Content Right on The Label
Most importantly, the easier it is to grow, the more likely there will be a sale. So, offer enough information to make the process simple. Use labeling technology, or even a QR code, to connect customers to extra content online, or by using a booklet-style label which expands content. Create your own video tutorials and share them right on the label so customers can follow along at home.
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