This article from Lawn & Garden Retailer describes how Etsy is changing commerce with personalized and handcrafted items. It’s a phenomenon greenhouses can take advantage of. Here are some ways you can personalize your shopping experience to increase sales and connect to customers.
Hand Planted Means Handcrafted
Your team personally plants and cares for your products. Like products sold on Etsy, this gives them an artisan touch. Promote them as such! Incorporate a new label or logo that says, “handmade by an artisan” onto your packaging. A little can go a long way with developing a personal connection with your customers. If creating a new label, quickly and easily apply it onto current products using automation.
Use Populated Photographs for Your Labels
Using models in your marketing creates a human touch. Not just that, but it shows customers how to use your product. These days, with phone cameras taking high definition pictures, you don’t need to make a big investment to make a big impact. Just be sure that your image uses 300dpi (dots per inch) and your set! Now just by looking at your product’s label, customers can feel inspired and get ideas on where to plant their purchase.
Let The Artisan Brand Influence Your Design
How can your label communicate the care that went into each and every plant you sell? Here are some ideas to get you started.
- Include a signature on the label or a “made by” label similar to Lush
- Use real images of your team at work
- Incorporate labeling techniques to improve brand appeal
- Let your label tell your story (in brief) or link people to a video on the history of your company
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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