Innovate traditional products with new and enhanced labels. This means, create a more engaging experience with your packaging to refresh and excite customers. Same old plant, new customer relationship.

Why don’t customers want new products?

A lot of customers find the constant barrage of new products overwhelming. In fact, they are exhausted. There’s been a massive push back to focus on edible crops and pollinator plants. Even the mental wellness and zen garden trends speak to a larger trend of an imperfect garden, or wabi-sabi.

Innovate With Innovative Labeling Techniques

As seen above, the use of foiling and metallic stock on a horticulture label creates stunning results. As the label shines in the light, it immediately catches customer attention. Updating traditional plant choices with a bright new label sounds like an easy way out, but in fact, it’s deeper than that.

Haptic design is the concept that positive subconscious associations, and nostalgia, impact sales. When a customer sees the shining label, it reminds them of a vibrant flower shining on a bright, sunny summer day. This memory triggers them to investigate and likely purchase the item.

Labeling Technology Creates an Interactive Growing Experience

When labels link customers to videos, apps, and blog posts using RFID or NFC technology, it build a relationship between the business and the consumer. Even the less sophisticated QR code leaves an impact. Guiding new gardeners through caring for their new item makes it easier to grow successfully, develop and interest in horticulture, and make return purchases. Innovate old product with new technology. It shows customers you care, and it also makes them more excited about their new plant.

Label Gator's R&D Booklet-Stylle / Tri-Panel Label

Expand Your Content With Booklet-Style Labels

Offer extra content to your customers right there in the grocery aisle. With booklet-style labels, there’s room to provide more growing information, or the benefits of the plant. Get creative and also provide short recipes or DIY tutorials.  It’s also a great space to incorporate a QR code and even link to more information. Same as labeling technology, it also builds a bond.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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