We’ve previously talked about the importance of labeling plants’ value points. In essence, it provides reasons why customers should by the plant. So, labeling problem points sounds counterintuitive, right? In fact, they aren’t.


What are problem points?

Problem points are issues that arise from growing the plant. So, if the item attracts deer, won’t survive winter, or is fickle to grow successfully, a customer needs to know. If a new gardener buys a plant that dies soon after they take it home, it will deter them from making return purchases. By making the problem points clear at the start, right on the label, you steer them toward plants they’ll find success with.

Why label them?

By addressing them head on, you provide the customer with a sense of brand transparency. You show them that you would rather they find a good fit than try to make a bad fit work. Or, essentially, that to your brand, the customer comes first.

Moth Orchid - Problem Points labeled

Take a positive spin.

Don’t offer them reasons to hate the plant. Instead, use simple graphics and statements that let them draw their own conclusion about whether or not the plant will be a good fit for them. Also, for fickle plants, use phrasing like, “best for experienced gardeners,” then recommend a similar, but easy-care plant. Again, you’re not turning the customer off of the plant, but merely communicating good solutions for experienced and inexperienced growers alike.

Also, avoid negatives. Say “attracts deer,” and not “popular with pests.” Some people like deer! Plus, the specificity is helpful in communicating what exactly to expect.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

Product Guide button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

SaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSave