[vc_row][vc_column][vc_column_text]Make it easy for customers to understand the value points of your plants with a glance. Use icons to help communicate them without requiring more space. If you aren’t looking to increase the size of your label, this one’s for you. Here are some of my suggestions for qualities new and young growers will be looking for as they begin to develop their green thumb.

The Value Points

Bee = Pollinator

Bees are on everyone’s minds these days. With them being recently added to the endangered species list, pollinator plants have a huge market.

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Cloud = Shade Lover 

For basement apartment dwellers, this icon is particularly helpful. Plants that thrive in low light conditions are ideal for growers of all kinds, but specifically metropolitans in apartments.

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Deer = Pest Resistant

For home owners, pests are a constant nuisance. Let them know which plants will help protect their garden. Getting specific with which pest the plant resists on the icon, the better. Otherwise, customers may believe the plant resists only deer if you use the one we created.

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Lips = Edible

Many customers don’t realize which plants are okay to eat. Let them know! This is particularly helpful when creating an arrangement that can help create a specific recipe.

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Nose = Fragrant

While customers exploring your greenhouse in the springtime may know which plants are fragrant, online and offseason shoppers may not. This nose icon will communicate that the plant has fragrant blooms.

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Sun = Drought Resistant

Many new and young gardeners are looking for plants that don’t require a lot of attention. Show them which plants need longer durations between watering and can withstand the (outdoor) summer heat.

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Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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