Black Thumb Mentality

Providing your customers with instruction is key to their success and interest in gardening. Incorporate these instructions on the label by proving tutorials. Your label is jam packed with text, so why not incorporate a QR code? A s smart packaging develops and the younger generations grow up, it is important to develop a personal touch with your packaging. If your QR code links to a video tutorial playlist, create it to focus on each plant’s needs. This way, you teach your customer all aspects of caring for their new plant and keep the information relevant to them.

Concerns On Usefulness of Plants

Use labeling techniques such as foiling and embossing to communicate the plant’s use. This will draw the eye straight to the answer to their concern. Incorporate a foiled butterfly symbol to signify this product is a pollinator plant. Or, there’s an embossed symbol of a black thumb symbolizes that this plant is easy to care for. It provides a reason for customers to bring the plant home and keeps the information straightforward.

Customers Dislike Gardening

With a knowledge gap and a distaste for anything considered “yard work,” younger generations are not interested in gardening. On top of that, the indoor plant market is growing due to metropolitan areas growing. Create designs that allow avid hikers, beach bums and sports players a chance to find value in their own yard. Or, showcase the value of edibles for the kitchen countertop. Again, smart packaging provides value in teaching the customer gardening tricks, but it can also show the customer how to design a garden or patio in reminiscence of a beach or hiking trail.

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