These Monrovia development labels all use metallic stock to create interest in the details of the graphic and a luxury aesthetic. Create any color with precision over the entire product line. It creates consistency, brand association and a professional look.
Above is Morovia’s yellow label with purple, coral, green and yellow metallic details which create a border.
Above is Morovia’s forest green label with purple, coral, green and yellow metallic details which create a border.
Promotional Product Lines
While both labels are distinct and cohesive, the color changes allow the product lines to be identifiable from one another. Imagine you are promoting violets and daisies which need their own distinct labeling. These two concepts would allow them both to stand out from each other, and competitors’ products. The luxury look plays into the promotional nature of specialized products as well.
Now let’s look at how metallic stock works in a more traditional plant labeling design.
Ideal For Standard Labels
Above is another Monrovia development label which completely uses the metallic look. Information such as product name, grown by location and barcode fit in the silver area of the label. The gold and forest green portions of the label highlight the company. The color scheme also fits in with the promotional labels featured above, creating a cohesive look between lines of products.
Metallic Stock Grabs Attention
As you can see, the label is classic and simple, but the metallic stock draws the eye. It creates interest and boosts color. When customers are shopping in stores or greenhouses, and it catches the light as they walk by. It implies to customers that this plant, like it’s label, is a quality product.
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