When you think of luxury packaging what do you imagine?
Does your mind wander to cosmetic and fragrance labels with elegant black, gold and silver looks? Or, you think about clothes and accessories and the minimalistic packaging they offer?
It’s likely that horticulture doesn’t pop into your head right off the bat. So what if you did consider that luxury packaging does in fact hold an important place in horticulture?
Are you imaging the horrifying sight of soil covering a white and gold, embossed piece of labeling art? Then you’ll be surprised by what possibilities luxury packaging offers.
Extra Care Means Luxury Plants
Are there plants you sell that need more attention than others? Do some take longer to grow? Perhaps you have some products that are in a higher price bracket. Or, maybe there are some hard to grow, finicky items.
These plants are the perfect starting point for luxury packaging. By incorporating a new perspective, these products will stand out from the rest and draw in a new demographic. A demographic of experienced gardeners. They’re looking for looking for something rare, a new challenge or a plant handled with extra care.
Labeling Techniques For Luxury Packaging
Incorporate foiling, embossing or booklet-style labeling onto your already established label. It offers a luxurious touch. Extra care in the labeling indicates extra care with the plant. It doesn’t mean you need to convert your current design to that all white label that will highlight every spec of soil on it.
Offer More Than Just A Label
Not interested in changing your packaging aesthetic or incorporating techniques? Include extra information instead. A QR code and smart packaging techniques, like a tutorial, adds value. Create other content like infographics. Anything that benefits the customer is ideal for the packaging.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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