Great Lakes Label’s looked at the impact of Pantone’s color of the year, Greenery. Instead, in today’s blog we are going to hone in on the horticulture industry. Here is how to use Greenery to create show stopping themes and labels for plant labels.
Also, in case you missed it, below is the announcement video from the color company, Pantone, announcing the color for 2017. Pantone chose the color based on patterns found in fashion, and design and also as a symbol shifting cultural emotions.
Use Pantone’s Greenery to Set The Theme
It goes without saying that a color based on plant life makes it easy to build arrangements fitting Pantone’s color theme. Still, creating arrangements that highlight this tranquil color could interest customers and create a simple and beautiful combination. Use labels to clearly advertise the fact that arrangements were created with the color of the year in mind.
Even using the Greenery to set a theme for your label is also an effective way to incorporate the trending color. As seen in the booklet-style label below, variations of the color create a cohesive and natural look. Better yet, this color scheme will match virtually any plant.
Also Use Pantone’s Greenery in Labeling Design Accents
Another way to incorporate this color into your products’ packaging design is to use Greenery on labeling design accents. As seen below, the label uses the green on butterfly motifs instead of the entire label. As the year moves along, this will become a popular option. It is a more subtle way of incorporating the philosophy behind Pantone’s color choice and sticking to any set branding.
Lastly, creating awareness about the color of the year for your customers will help create an emotional connection to the product design. Sharing Pantone’s video on social media, creating in-store Greenery displays, or speaking to customers directly about the color choice can be simple ways to spark inspiration.
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