Sensory gardens are spaces designed to engage all of the senses and create accessible and even inclusive spaces for everyone. They’re a also a space to learn, to find calm, and to explore. Sensory gardens even introduce core principles for creating engaging label design for any grower’s plants.
Sensory Garden Basics
The below video goes over the basics of incorporating the various senses into a sensory garden. In brief, here are some of the ways mentioned:
- Fruits and veggies for snacking
- Incorporate various plant textures that create visual interest and even for feeling
- Use different levels of raised beds to be accessible for everyone
- Tall grasses and wind chimes add calming sounds
- Create a private space, or even a secret garden for quiet, mindful practices
Sensory Gardens Are Accessible For Everyone Too
The below video discusses ways a sensory garden should be an inclusive space for all. So, even around the house, your customers will find use in making their space accessible for the whole family. Even on top of that, it emphasizes ease and comfort. Also, the same thing many plant labels already imply.
Label Design Is A Great Space For Promotion
What ends up on your plant label ends up going home with the customer. Share inspirational imagery and impactful information. It not only grounds the customer with educational references, but gets them excited about horticulture.
Labeling Technology Promotes Sensory Gardens
Link customers to a sensory garden video tour. Or, get the community to inspire each other through a unique hashtag. Labeling technology makes it easy to share a video, blog, or even an app. The more information they have, the more likely they are to find success, and then become return (or continue to be) customers. Think of it as another way to reach the customer after they leave.
Make Recommendations For Other Plants
You know plant combinations better than anyone. Create arrangements, or make suggestions on the label for other plants that engage the senses. Got a sun-loving floral? Promote a sun-loving edible! Or, a sun-loving succulent. Yet, let customers get creative too. Even an inspiring image prompts imaginative design.
Engage Customers With Sensory Labels
Demonstrate the joy of a sensory garden by using labeling techniques like the foiled label above. Incorporate other textures such as embossing too. Even a booklet-style label compels the customer to pick up and engage with the item, while also expanding content space. In engaging the senses on the label, you also demonstrate the appeal to a sensory garden.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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