Succulents are a trendy investment for Gen Y. The variety, color and also the ease of care are all major factors. By playing around with how you sell succulents to this demographic, you can create an eye-catching display no Millennial will pass up.
Targeting Millennials
Millennials are fantastic curators. With social media, specifically Pinterest, playing a key role in daily life, Gen Y loves to store ideas for plants they could grow. Succulents are a great, easy care option for this generation. There are also many ways you can pot these plants to fit the decor of your home or garden. From hanging, glass terrariums to tiny, individual pots, there is something for everyone. By focussing on how this specific demographic looks for (and at) succulents, you can better understand how to fulfill those needs.
Showcase Indoor Succulents
However, not every succulent is best for indoor life. Creating an arrangement specifically for indoor and low-light conditions will appeal to a generation primarily living in apartments. Or, you could provide suggestions on other low-light loving plants that compliment succulents.
Blatantly labeling succulents’ light requirements is also a way to help customers find the right plant. Help customers identify their perfect fit with large font and bold design. Even provide information on drainage, soil requirements or water requirements also.
Get Creative
There are colorful trends gaining popularity with regards to succulents. While dyeing them with food coloring and water may be on the rise thanks to Pinterest, box stores are also beginning to spray paint succulents. If done right, neither tactic is harmful to the plant, but there are other ways to provide beautiful color.
A happy alternative? Promote colorful combinations instead. Blooming cacti with varying shades of succulent leaves create a healthy, and natural alternative.
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