Targeting the office crowd increases your chances of building customer relationships and making a sale. In this Costa Farms article, learn which plants are ideal for the office environment. Targeting office workers also opens your business up to new customers, like the millennial demographic.

Highlight Plant Value Points To The Office Crowd

Highlighting plant value points on your label design is as simple as including a small graphic. The impact is that with a glance, customers will understand that plants offer fresher air, as well as a more beautiful, and professional, work environment. While fresh air is common knowledge, other benefits may not be. By highlighting these benefits, you intrigue the office crowd and spark an interest in gardening.

Increase Sales Throughout Winter

While everyone inches toward spring, we all desire a little color and life in our work spaces. Create ads and labels that highlight low light loving plants as ideal for indoor spaces (including cubicles). Use office imagery and target people in your area to connect with them on an emotional level. Show them how they can bring their spaces to life. Especially on labels, the inspirational imagery acts as a guideline when they set up their spaces. Use a booklet-style label to expand your content space and make suggestions on other plants that make beautiful arrangements for the table top or window sill.

office crowd desk space plant

The Prettier The Better

People are craving color, color, color. Make sure to include vibrant imagery of the plant in bloom on the label. While succulents are popular with the younger demographics, an image of it out of bloom will not be as inspirational as one where it is. For plants that don’t bloom, enhance the foliage with neutral backgrounds. Use predominantly white walls, carpets, tables, accessories, ect. It makes the green pop all the more.

Add hundreds of booklet-style labels or secondary labels in a matter of minutes. Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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