There are many reasons why someone may not be interested in owning indoor plants. While these reasons may seem like a door closed, it’s actually an opportunity to change your strategy. By showing these customers valuable solutions, they can re-imagine themselves owning your product. We previously looked at how the next generation is impacting sales. Now let’s see how you can promote to the next generation.
Caring For The Indoor Plants
For some, all of the various information needed to care for a plant can seem overwhelming. Luckily, there are options to make this process easier. Grouping low-light or sunlight loving plants together is one way to keep things simple. Slow release fertilizers and self-watering devices are also readily available to make the process easier. The easier it is to own, the more they likely they are to make the purchase.
Include this information on the label. If there are product pairings you recommend, or more information you would like to include, a booklet-style label is a game changer. Or, connect customers to your web pages using labeling technology such as a simple QR code.
Price & Value
Some customers may be turned off from buying due to the cost. First, buying local may help with that issue. Secondly, customers may not realise that when they are provided high quality, healthy plants this will actually extend the lifespan of the plant. Showcasing the value added attributes of the plant will also make the purchase a more meaningful one. This is particularly helpful with herbs or plants that produce fruits and vegetables.
Small Spaces
As mentioned in a previous blog, metropolitan communities are expanding. This means that more people are living without yards and are living in smaller spaces. For many, low-light plants are ideal. Grouping small plants and discussing growth potential is another way to pique customers’ interests. Again, optimizing the label is key.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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