With Instagram’s popularity and influence it’s no surprise that visuals are important in marketing your products. We previously looked at how you can mix horticulture with art. It’s just as important to create a horticulture label with an artistic look, or that encourage artistic engagement.
Go Beyond Good Horticulture Label Design
Labeling techniques take your labels from bland to beautiful. Instead of creating a standard label that customers blow by, create something they need to stop and look at. Even the use of foiling is enough to catch the light and draw attention toward your product. If you’re trying to sell a specific item, this technique helps get customers looking exactly where you want them to look.
Ask For Customers’ Plant Art
Ask your followers for art! Hold a contest where follows submit their original art through social media – either direct messaging or using a hashtag. Then, you can use original art to promote your plants. Bonus points if you supply the image of the plant and ask for an artist interpretation. Now the plant packaging matches the product itself, but with a unique spin.
Create Art With Your Products
Head planters are a hot trend right now. It combines horticulture with sculpture to create lively heads of hair on otherwise staunch busts. How else could this trend be done?
Are there other ways to display your products in an artistic way to capture your customers’ attention? Adding a flower wall is another trend that growers and retailers have the capability to reproduce themselves.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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