Knowing your customers’ needs the key to understanding what products they want to buy, and the best way to market to them. That’s why this fantastic article by Allan Armitage of Greenhouse Grower gets you well on your way to having a successful season. Based on the information provided, here are some direct ways to get through to these 3 types of customers.
The 3 Types of Customers
Gardeners
Persona Summary: Gardeners are enthusiastic about horticulture, but unfortunately there aren’t many in this persona with the time to focus on their passion for gardening.
Showcase Benefits
Excite them with bird and butterfly attracting plants, pollination plants and decorative pieces. Highlight varieties that are easy to care for. Or, promote gardening accessories, such as self watering instruments, that saves time.
Excite Them With New Varieties
Bring in plants they’ve never seen before with labels and tags highlighting care instructions. Make it easy for your customers to bring home a plant they won’t find anywhere else! A booklet-style label is a technique that will provide you with plenty of space to provide this crucial information.
Decorators
Persona Summary: This group is looking for easy-care plants with a big impact. They like to spruce up their deck or balcony, but may not know the grittier details of which plants require which care.
Small, easy-care plants are best for this group. Succulents, air plants and cacti are trendy items, but get them excited about pollinator plants or items that attract birds and butterflies. That being said, ease is key. Providing combinations that are ready to put on display will attract the eye of this group.
Observers
Persona Summary: Observers are likely to hire landscapers to enhance their yards. This is why targeting landscapers directly could be beneficial.
These are people hiring the pros. So, create labels and tags that help the pros discover the right option for their client. Color will make a big impact. Promote combinations that pop!
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