The Label Gator Blog

Label The Advantages of Edible Plants

October 19, 2017

 

Edible plants are a hot topic this season as shown by our blog, this article from Greenhouse Grower and this article from Greenhouse Grower. Edibles are an excellent choice for new gardeners and millennials alike, so show them how to use it to their advantages. That makes labeling their packaging all the more important. Here are some ways you can take advantage of their trendy status.

tomato in a pot has advantages for indoor growers

Herb Sales Are Growing

Customers are attracted to the idea of having fresh herbs at their convenience. Create a recipe combination that offers customers the perfect herb selection for their favorite meals.  Help customers take advantage of their plants by providing simple recipes on the label. A booklet style label is ideal for expanding content while sticking to your current design aesthetic.

Advantages of Customers Who Snack

Younger generations are increasingly health conscious. They love sweet and savory smoothies alike. Offer smootie lovers edible plants they can sneak into their blender. Offering snackable fruits and vegetables provide value to your clients, and act as a life enhancing product. Add an icon on your label to highlight the fact that your products are snackable.

Label New Varieties

Are you releasing a new, flavorful edible plant? Incorporate it into your label design. Whether you add a “new variety” icon to your label, or you redesign to take full advantage, show customers what’s tasty. A new label line for releases that contrasts your standard color scheme is a great way to highlight these products. Or, incorporating labeling techniques, such as foiling, can shine in the light and catch the eyes of customers.


Are you interested in learning more about how automation can improve your production line? Contact us for more information!

label-gator-cta-3

Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

SaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSave

Provide A One-Stop Shopping Experience

October 17, 2017

 

How can you customize your customers’ shopping experience?

Provide them with a customized product line to enhance their shopping experience. While this is not a practical solution for all growers, it is a direction in which all growers need to consider traveling. 

garden center all in one shopping experience
Advantages To A One-Stop Shopping Experience

First time gardeners or black thumbs need as little barriers to entry as possible. It’s overwhelming to consider what soil your plant needs, as well as what fertilizer and pot size. Create a package for customers to purchase without the hesitation. Then, they know what items to repurchase the next time they’re in. Why is it best that all of these items are created by the greenhouse or a branded collaboration? It tells the customers that these are products you back, and ¬†specially created for them. This is important when gardeners don’t understand zones, water distribution in various soils or annuals vs perennials. By creating your package deal, you instill confidence.

Labeling Your Customized Product Line

Labeling your line is important. Do you want every item to have a cohesive, branded look? Do you want your plants’ labels to look distinctly different from your soil labels? While this may not matter in the grand scheme of things, imagine how out of place a new product line would look if it had a separate label design from every other product line. That is, unless this product is your calling card. ¬†

These labels should also cross promote items you sell. You succulents should advertise your cacti soil, your succulent planters or any accessories you have. A booklet style label would be ideal for giving you the space to spread out this information without detracting from your standard label design.




Learn more about how automation and labeling impact your customers’ experience. Contact us for more information and improve your labels, or your production line!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new

SaveSaveSaveSave

The Importance of Colorful Plants & Labels

October 12, 2017

 

Although now is the time to plan ahead for next year’s colorful plants, it’s also a great time to examine how to approach your plan. Spring brings many vibrant colors, but how will that vibrancy be incorporated into your labels? Plan ahead now to save stress later on.

flutter color colorful plants label from Costa Farms

Costa Farms’ Flutter Color Label

Colorful Plants & Labels Do More than Draw Attention

Much like the flutter color label above, highlight the practical uses for the colorful plants you sell. Icons that highlight the benefits simply illustrates why customers should buy the product without taking up too much precious label space. Also, the use of color can draw customers to a new item. While all other labels appear in your branded color scheme, for example, the new release should juxtapose it. Intelligently draw customers to items you want to be seen. Adding color to a black and white label is a fantastic way to start the season with a fresh start, without having to do a complete redesign of your packaging.

Maximize Design With Innovative Labeling Techniques

Foiling makes an already vibrant color pop. The colors on the butterfly winds and title above use foiling effectively. While it may be hard to see in a picture, the light catches the color and shines brilliantly. This helps catch the attention of customers and pique their interest in your product. Looking to revamp an old label? Consider adding a technique such as foiling or embossing to engage your customers’ senses. This not only draws them to the product, but it entices them to pick it up which in turn makes it more likely for them to buy it.

 


Learn more about how automation and labeling impact your customers’ experience. Contact us for more information and improve your labels, or your production line!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new

SaveSaveSaveSaveSaveSaveSaveSaveSaveSave

Millennials Having Plants Instead of Kids

October 10, 2017

 

According to this article in The Independent, millennials are owning plants instead of having children because they can’t afford to have kids. This article also claims that plant sales have been boosted in the past few years, in part due to young adults.

Millennial shopper looking for plants instead
Reasons Why Millennials Are Having Plants Instead of Kids

Many young adults can’t afford to have children. On top of that, they can’t afford to buy property either. So, a lot of millennials live in metropolitan apartments where pets aren’t allowed and the cost of living is high. Plants become one of their only options to care for something. It may not be one or the other for a lot of young adults as well. Instead, many prefer the simple care of a succulent to the lifetime commitment of raising a child.

On top of this, many millennials are health conscious and love the fresh air plants offer. For those living in a city, but dreaming of meditating in a quiet, peaceful wooded glen, plants offer them an escape. They bring a sense of tranquility to their apartments and turn their space into a home. 

Help Young Adults Find Horticulture Success

It wasn’t so long ago that it seemed like millennials needed to be persuaded into enjoying plants. Instead, it may seem that greenhouses simply need to connect to young people. This means getting on social media, creating convenient packaging and sharing helpful content. If customers are left in the dark with regards to how to care for their new plant, they may lose interest in the industry. Use booklet style labels, NFC labeling technology,¬†and online social media support to engage and enhance the customer experience.


Learn more about how automation and labeling impact your customers’ experience. Contact us for more information and improve your labels, or your production line!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new

SaveSaveSaveSaveSaveSaveSaveSave

Host a Garden Show to Inspire Customers

October 5, 2017

 

Thinking ahead is key for any business. As winter approaches, this is the perfect time to plan a garden show during a low season, or to get customers excited next spring. It also provides an excellent opportunity to educate and collaborate.

Tour Local Gardens

Do you partner with local businesses? Are any of your customers interested in displaying their beautiful gardens? A garden show is a fantastic opportunity for cross promotion and to support customers who have an extra green thumb. Offering rewards such as a “garden of the year” sign adds to the intrigue.

garden tour example - angel statue among flowers

Create a Garden Show Right At Your Location

This is the ideal option for drawing a crowd at your location during winter. While your customers are longing for spring, you can provide them with some relief from the dark and dreary weather. You’ll also be providing them with valuable information. At this show, they can build a plan for spring with you, and then return later to purchase the necessary products.

Highlight New Products & Packaging Design

A garden show acts as an opportunity to highlight new products and new packaging design. If you’re incorporating smart packaging in any way, which is designed to link customers to helpful videos, apps or information, you will have the platform to explain the development. It also acts as an opportunity to showcase how customers can incorporate new releases into their current garden.


Or, this acts as an opportunity to host classes, seminars or panels surrounding the gardens on display. Do you have a beautiful succulent garden at your location? A seminar on the basics of creating a succulent garden for inside the home ties in perfectly. Does a local business feature a shade-loving garden design? A tour or seminar on location discussing how to create something similar would prove timely and helpful for your customers. These informational sessions also drive business back to you. By inspiring and education, you provide customers with the tools they need to shop confidently 



Are you interested in learning more? Contact us today for our innovative labeling design and application solutions.



label-gator-cta-3 - meet great lakes label call to action

Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest