The Label Gator Blog

Design Labels Promoting Window Gardens

November 15, 2018

 

Window gardens are broken down in this Garden Design Magazine post. It discusses how to create levels, themes, and proper plant support. So, now that gardeners are spending more time indoors, use your labeling space to help them make a window garden. 

window gardens with cacti and succulents

Why Window Gardens?

A window garden makes it easy to get your plants enough light indoors. It also creates a breath of fresh air for zen spaces, and even create a year-round herb garden. Help them grow their horticultural interest in what’s often considered the “off-sesason.”

basil label on social media

Link to Valuable Information With Labeling Technology

Help customers set up a window garden with visual tutorials using labeling technology. Link them with NFC labels, QR codes, or even simple urls. Then, create original videos, blogs, or webpages dedicated to providing tips and tricks. Shoppers will be more likely to purchase a helpful item with added value like that, plus share it on social media.

Label Gator's R&D Booklet-Stylle / Tri-Panel Label

Booklet-Style Labels Expand Content to Inform and Inspire

Another way to offer added value and further information on the topic is by including it in a booklet-style label. With expanded content and extra pages, inspirational images and setup graphics are far easier to offer. This also provides more space for translations, digital links, and even more space for plant care instructions.

Either way, it provides an opportunity to create information solely based on indoor care during the winter months. Since it’s likely that shoppers will put those plants in windowsills, why not show them another option for creating a trendy, relaxing window space? Communicate the style and comfort benefits and you might just find that people come back for more.



Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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Make Plants an Interior Focal Point

November 13, 2018

 

As our lives move more indoors for the winter, using plants as a focal point helps keeps the spirit of summer alive. So, show customers how to create interior interest that keeps their horticultural passion alive. This also means that low-light and easy-care options are crucial.

interior plant focal pointA Bold Statement

Promote plants your customers won’t normally consider bringing inside for a bold statement. So, a large grass arrangement in the living room reminds customers of summer patio weather. When labeling, use inspiring product photography to show shoppers how it could look in their spaces.

houseplant on shelf
A More Traditional Focal Point

For more traditional indoor plants, enhance labels with innovative labeling techniques. When the label shines in the light, shoppers are drawn to classic plants perfect for their spaces. These are the kind of plants that are perfect for bookshelves, tabletops, or kitchen window sills.  Keep things simple by also promoting low-light plants that will thrive inside during the winter.

succulents on coffee table

Easy-Care Plants

Succulents and cacti are already small, low maintenance plants that are big hits with new gardeners. These are also perfect items to promote during the winter for people who are still developing an interest in horticulture. So, go above and beyond to make the overall experience simple. Use labeling technology to connect shoppers to tutorials, and guides on plant care. Or, try a booklet-style label to expand on the label content and provide answers right there in-store.

This also helps for customers getting low maintenance plants as gifts during the holiday season. By helping the shopper, you help the gift recipient too. These are items that make for easy tabletop, kitchen, and bookshelf spaces as well. They’re perfect for students or those living in small spaces.



Learn about the labeling and automation solutions that Label Gator offers. So, see how you can save time, money, and even labor with our Product Guide. Click here to download the guide.

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Water Trends & Toxin Removing Plants

November 8, 2018

 

With the rise of indoor water gardens and the potential trend of the natural pond, toxin removing plants are crucial. According to this Discover article, these plants have a significant impact. So, help your customers create fresher water and more beautiful gardens.

moss rock waterfall in garden toxin removing plants

What are some of the toxin reducing plants?

As mentioned in the article, moss is a big contributor to a healthy water ecosystem. It also mentioned that ground up avocado grind cleared blue ink. While the latter may not be manageable or helpful for the garden space, the former is. Consider the image of the mossy babbling brook. Not only does it scientifically seem to help, but it creates a beautiful landscape.

Promoting These Plants Alongside Other Water Plants

So, when there’s a toxin reducing water plant, promote it alongside other water plants. Do this either with merchandising placement, or with labeling cross promotion. By making the offering, you empower customers, highlight your thought leadership, and create ease in growing a sustainable water garden. Booklet-style labels make it easy to expand content on the topic or promote other items without taking away from the items’ information.

Create a Package

Another option is to actually offer plants like moss with aquaponics kits, or with water lilies and outdoor tubs to plant them in. Great packages call for great label design too. Consider how innovative labeling techniques bring label water motifs to life, or how technology connects customers straight to a setup tutorial. Make the entire experience as easy to navigate as possible so customers find success, develop their horticultural interest, and come back for return purchases.



Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide.
Click here to download the guide.

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Label Gator Manual Updates For Easy Automation

November 6, 2018

 

The Label Gator manual offers valuable instructions, tips, and insight on using the Label Gator systems with ease. As a result, operators have a resource to go to when learning how to use the systems, or when something goes awry. So, save time, money, and labor with labeling automation, and save even more time learning how to use it. Or, share this valuable information with your teams.

We’ve also made a recent update to the Two-Sided Labeling System manual. Do you need to download your update? Contact us to get yours!
Label Gator Manual cover

The Label Gator Manual Makes Automation Easy

Ease of use is a major concern for growers who have never used a Label Gator system before. We get it. It’s a big system with a lot of controls. However, don’t let that intimidate you. That’s why our manuals and the regular updates make it possible to hit the ground running after making the purchase. They’re clear, concise, and they’re even sustainable now that we’ve gone paperless!¬†

Labeling 101 Resource Center blog button Great Lakes Label - high quality

We Don’t Just Have a Manual For The Two-Sided Labeling System

That’s right! We have manuals for all our systems, including The Tag Labeling System and The High-Speed Labeling System. It’s important to us that growers have the tools necessary to succeed with our products. After all, the point of the Label Gator is to help growers succeed and exceed their expectations. A well-written manual covering all pertinent information is a key part of that process. Again, this means the whole team needs to be on the same metaphorical page. They need a simple guide to refer back to when errors occur.


The Latest Update

In the latest release for The Two-Sided Labeling System (4.0), it still covers all the basics, however, we’ve also added some tips and tricks for finding success. We also updated some of the system aesthetics and we’ve updated images to ensure clarity. After all, nothing is worse than looking at instructions that picture items you don’t have! We’re committed to eliminating confusion to help growers build confidence in using the systems.
label gator manual page - labeler display settings

What’s Included in this Manual?

So, what exactly does it contain? Here’s our latest table of contents for The Two-Sided Labeling System. Manuals for other machines offer similar, if not the same, instructions. We cover all the basics and more each and every time.

The Details

  • Safety Notices
  • Threading
    • Installing Printer Film
    • Threading Label Web Through Printer
    • Threading Label Web Through Applicator
    • Ribbon Threading Diagrams
  • Programming
    • Sending Label Data to Printer
    • Labeler Display Settings
    • Confirm Correct Threading
    • Select Existing Label Format
  • Mechanical
    • Label Applicator Alignment
    • Formatting For Multi-Pot Trays
  • Additional Functions
    • Splicing
    • Auto Purge
    • Teach Label Gap
    • Save Setup Settings
    • Printer Maintenance
      • The Printer Parts List
      • Printer Cleaning Instructions
      • Printer Replacement Procedure
      • User and Advanced Modes
      • Troubleshooting
    • Software Tips


    Gator Pots The Label Gator Two-Sided Labeling System

    The Freedom of Automation

    That’s right, instead of wasting time, money, and labor on hand application, automation offers growers freedom. Plus, it helps allocate labor to more impactful areas in the business, creating better flow. It doesn’t even end there. Here are some other benefits of automating your labeling process!

    Label Design Flexibility

    Made a spelling mistake in your label? Or, are you looking to create something promotional for the holiday season? Instead of removing all labels by hand and re-applying, simply run them through the system. In a matter of minutes, all containers will be 0ver-labeled with your new design. Or, experiment with secondary labels that attract attention with innovative labeling techniques. Any mistake, creative ambition, or seasonal change are now an exciting opportunity to connect with customers. 

    What would you design if you saved time and money on automation? How would you also better serve your customers? Or, how would you go the extra mile to inspire them? As a result, customers will be more engaged with your brand and loyal as a shopper. Inspiration is still a possibility with hand labeling, however, it easily becomes a reality with automation. 

    Ease of Change-Overs

    So, it’s time to switch to a new label. Well, that’s easier than it sounds. The manual covers this process in detail, however, it’s important to note that the system makes it as easy as a quick cut and paste. Oh, and also a selection on the monitor. So, don’t let the switching of labels concern you. It’s a straightforward process that takes only a minute or two to complete. In fact, it’s so easy that working the Label Gator frequently becomes our customers’ favorite day-to-day task. Seriously!¬†

     The Label Gator Two-Sided Labeling System

    Professionalism and Accuracy

    Another major draw to our labeling automation systems is the professional quality it provides. Whether it’s for your own in-store use, or for big box stores, placement is accurate and consistent every time. Provide all your customers with containers that stand up to your competition. It’s a simple thing, but it communicates a level of care and detail that shoppers appreciate.

    Again, Consider Changes

    This also makes it easy to over-label with accuracy, or apply secondary labels elsewhere on the container. Again, for promotions, human error, or seasonal changes, you won’t have to fuss with an absurd number of flats. In a matter of minutes the update is completed, and the smooth change-over makes it easy to get back to working on new items.


    Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and even labor with The Complete Guide to Horticultural Labeling Automation e-book.
    Click here to download the guide.
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    Low-Maintainence Plants Shine For The Holidays

    November 1, 2018

     

    Low-maintenence plants are the best kinds of plants during the bustling holiday season. Whether customers are looking to make their home comforting for the winter, or give the item as a gift, the easier the better. As a result, customers will find more success with growing the plant and may even develop an interest in horticulture.

    low-maintainence flower pot gift

    Highlight That The Plant is Low-Maintainence With a Secondary Label

    Use a secondary label to simply state “low-maintainence” right on the pot. So, instead of designing a new label entirely to promote it’s ease of care, this solution draws attention, but remains simple for growers. You don’t necessarily need to go into more depth if your label or tag covers the ways in which it’s easy to care for. The secondary label simply acts as attention getter to assist customers in saving time in-store searching for an easy plant.

    Pre-Wrapped Items

    Again, the faster shoppers can find what they’re looking for, the better. So, consider offering your easy-care plants pre-wrapped. As a result, you imply the simplicity of the item from start to finish. Plus, customers will be able to better envision giving the item to a loved one.

    Booklet-Style Labels Double as Cards

    Booklet-style labels have helped many growers expand content space, but here it can help by doing the opposite. A booklet style label can also offer blank space for customers to use as a card. So, while the plant info is elsewhere, this is a simple space for people to write their best wishes for the season. Get creative with offering customers added value.



    Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and even labor with The Complete Guide to Horticultural Labeling Automation e-book.
    Click here to download the guide.
    Label Gator Automation Guide button