The Label Gator Blog

Striking Plants: Mulla Mulla

November 29, 2018

 

Mulla mulla is an Australian plant, formally known as ptilotus exaltatus. It is a robust perennial or ephemeral herb¬†which thrives in spring and summer. However, this plant can live through light frost also. As a¬†result, mulla mulla isn’t ideal for North American winters.

Open flower of Ptilotus exaltatus Mulla Mulla

Mulla Mulla Specifications

  • Small shrub, or even a clumping perennial
  • Grows about half a meter in diameter
  • Can even grow in a variety of acidity levels
  • Prefers¬†sandy soil, sandy loam, and even potting mix
  • Loves sunlight

The Label Design

So, how can the label design emphasize this plant’s characteristics? Well, focus on the soft nature of mulla mulla. Use a soft label stock, or even make an emphasized motif on the design. As a result, you’ll make shoppers want to reach out and pick up the product for a closer look. Also, since the flower is always pink, create a complimentary color scheme that makes it pop.


Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and even labor with The Complete Guide to Horticultural Labeling Automation e-book. Click here to download the guide.
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Offer Budget Friendly Horticulture Options

November 27, 2018

 

Budget friendly plant options are ideal for gift givers and for anyone not looking to invest in plants. So, make sure your pricing is clear, and that you consider this when you create arrangements or packages for the holiday season. 

budget friendly options at garden center counter

Ways to Create Budget Friendly Options

First, deals and discounts are always helpful. Consider offering social media promotions that exchange user-generated posts and content for seasonal discounts. Or, create a giveaway! Even small discounts are helpful during the winter when there’s so many holidays.¬†

Alternatively, arrangements create a way to create a small discount on a large group of products. Plus, this makes for easy gift giving, especially when targeting low-light conditions, or easy-care items. However, it’s important to communicate the budget-oriented value. Even create listicles on your top gift items offered in-store and online.

Make Pricing Clear With Labels

For tags, make sure the price is bold and clear. For updating prices, use The Tag Labeling System to over-label the information currently provided. Or, ensure that there’s a secondary label which boldly states the price. As a result, there’s no difficulty in finding the information.

Do you already have a label in use? Again, a secondary label is viable option for any container. Or, again, if you have inaccurate pricing, over-label it. Do you have a new discount for the holiday season? Design a label to promote the discount! So, all customers will have access to added value you provide, literally.

Lastly, the more color the better. Even if the label is simple, a vibrant color will draw the eye. So, you can ensure it’s the first thing shoppers see.


Learn even more about the labeling and automation solutions that Label Gator offers. So, see how you can save time, money and labor with our Product Guide. Click here to download the guide.

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Horticulture Label Things We’re Thankful For

November 22, 2018

 

It’s Thanksgiving and we’re celebrating by looking at labeling things in horticulture that we’re thankful for. It’s been a year influenced by many horticulture trends, and in turn, that has gone on to influence label design as well. So, consider the ways your label can improve for the new year, and the added value you can offer customers through impactful label design.

Why We’re Thankful

Many trends have influenced people to develop a horticultural interest, and focus on their impact on the earth. Especially with pollinator plants, shoppers are more tuned into how their personal actions impact the climate more than ever. So, these trends in turn guide growers with a starting point on how to add more value to their label designs.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Trends Developing Interest in Horticulture

Developing trends in horticulture are focussed on the health and wellness benefits they bring to us. Whether that’s with growing your own produce and cooking healthier meals, or it’s saving the bees. These trends bring calm and clarity to gardeners’ lives. As a result, these trends impact what growers offer to their customers. More than ever, added value on social media and on websites are part of the marketing strategy. By building a relationship with customers, they in turn increase sales.¬†

Horticultural Gamification

Earlier this week we talked about one Stardew Valley user’s experience with gardening which developed after playing the garden oriented game. This raised an interesting point that growers have the power to use games and apps to add value to their customers’ growing experiences. Whether the game is purely for fun (but features horticulture), or it’s an app designed to help them find success in the garden. Plus, the creation of a game itself is easily linked and promoted on appropriate labels to increase overall usage and success. So, while customers enjoy the game, they also build a bond with your brand and in turn are more likely to purchase from you.

zen garden

Zen Gardens & Mental Wellness Spaces

With the rise of Pantone’s calming colors for 2017 and 2018, also came a rise in the desire for calming garden spaces, indoor and out. This has increased the likelihood of home owners and apartment dwellers to both increase their horticultural skills. This has also informed growers of what shoppers are hoping to see on their labels. Calming imagery, colors, and tutorials. They want to get a sense that the plant will bring calm into their homes. So, maximize that by making it simple for those who are new gardeners. Get them rolling with easy-care plants, and especially plants that maximize indoor space.¬†

Hygge

Hygge is also a trend that focusses on calm, but in more of a cozy sense. While this trend doesn’t specifically leak into the horticulture industry, it does focus on principles that gardeners are seeking. For example, like hygge, a moon garden creates a beautifully lit, cozy atmosphere where friends and family can spend time relaxing under a blanket. So, as we move into winter, consider the ways in which plants offer a cozy, homey feeling. Use product photography that emphasize that, especially around Valentine’s Day when plants will be a popular gift item. Also, use comforting colors, much like you would for zen gardens. Create an overall atmosphere that promote plants as nurturing.

Costa Farms label Flutter Color with foiled fonts and butterflies

Innovative Labeling Techniques

Innovative labeling techniques range from simple foiling to tactile coatings, and even holographic patterns. They enhance fonts, create lifelike graphics, but also add a luxury element to a design. As a result, techniques are extremely versatile in enhancing any branding. Regardless of how they’re used, they communicate that an immense amount of care went into creating the product. Plus, they create haptic interest and the more shoppers pick up your items, the more likely they are to make a purchase. They also focus the eye to important details, such as a plants’¬†value point graphics.

Costa Farms Label by Great Lakes Label

Expanded Content With Booklet-Style Labels

Booklet-style labels offer more pages to provide customers with information on the product and other added values. Labeling design space often feels limited as space is usually small. However, once panels open up to reveal more space, brief tutorials, translations, content links, and more can be provided. So, instead of trying to cram as much information on a front-facing label, it now is intelligently segmented. As a result, this makes it easier for customers to digest the information as well. Now there’s no need to skimp out on details. You can provide each customer with greater value.

Labeling Technology

In the same regard, link to more content using NFC (Near Field Communication), QR codes, or even simple URLs. Now content space is digitally limitless, and so are the means of engagement. From video tutorials, to blog posts, or even branded apps, provide customers with value throughout the lifecycle of the item they’ve purchased.¬† QR codes and URLs are even free to add! So brands just need to carve out a small space to include the graphic or text. That’s a simple investment when you consider the customer payoff.¬†

Gator Pots The Label Gator Two-Sided Labeling System - things we're thankful for
Labeling Automation

Using a Label Gator labeling automation system saves time, money, and even labor. Each year H2A regulations bring uncertainty to a grower, so investing in automation allows your employees to focus on areas that matter with ease. Plus, these systems make it even easier to conform to big box store demands and provide professional, consistent application each and every time.


Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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Can Gamification Develop Horticultural Interests?

November 20, 2018

 

Gamification is a marketing trend seen in many industries, but for some reason, not so much from growers. There’s plant watering apps that even gamify the experience of tending to your plants. So, use games to create a more engaging experience with shoppers, and develop their interest in horticulture.

One User’s Experience With Stardew Valley

Nathanael Peacock wrote an article for IGN about how his experience playing the role playing game, Stardew Valley influenced his developing interest in gardening. It’s a great example of how users experience the industry before committing to plants. So, without realizing it, their interest develops before they even purchase their first plants.

Social Media Gamification in Horticulture

Social media also plays with gamification in a much simpler way. Brands offer giveaways and share user generated content. So, in that sense there are some elements of gamification that can be immediately taken advantage of. Again, even making it clear that your brand reposts followers pictures of your products is exciting for shoppers. Use a branded hashtag to make it easy to find content to share.

Gamification cartoon tree

Create Your Own Games & Apps To Share on Your Labels

Use NFC (Near Field Communication) , QR codes, or even simple urls on your label design to link customers to games and apps created by your brand. While investing in creating an original game or app sounds like a daunting investment, it easily connects customers to your products, and builds a bond between them and your brand. So, then they not only develop an interest in horticulture, but also helps them see you as a thought leader. Now, when they’re ready to shop for plants, you’ll be the first grower they think of.



Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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Design Labels Promoting Window Gardens

November 15, 2018

 

Window gardens are broken down in this Garden Design Magazine post. It discusses how to create levels, themes, and proper plant support. So, now that gardeners are spending more time indoors, use your labeling space to help them make a window garden. 

window gardens with cacti and succulents

Why Window Gardens?

A window garden makes it easy to get your plants enough light indoors. It also creates a breath of fresh air for zen spaces, and even create a year-round herb garden. Help them grow their horticultural interest in what’s often considered the “off-sesason.”

basil label on social media

Link to Valuable Information With Labeling Technology

Help customers set up a window garden with visual tutorials using labeling technology. Link them with NFC labels, QR codes, or even simple urls. Then, create original videos, blogs, or webpages dedicated to providing tips and tricks. Shoppers will be more likely to purchase a helpful item with added value like that, plus share it on social media.

Label Gator's R&D Booklet-Stylle / Tri-Panel Label

Booklet-Style Labels Expand Content to Inform and Inspire

Another way to offer added value and further information on the topic is by including it in a booklet-style label. With expanded content and extra pages, inspirational images and setup graphics are far easier to offer. This also provides more space for translations, digital links, and even more space for plant care instructions.

Either way, it provides an opportunity to create information solely based on indoor care during the winter months. Since it’s likely that shoppers will put those plants in windowsills, why not show them another option for creating a trendy, relaxing window space? Communicate the style and comfort benefits and you might just find that people come back for more.



Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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