Many customers opt for shrub peonies, but the tree peony¬†grows woody stems¬†which¬†means they don’t need to be cut back in the fall. For zones 4-8, this blog is for you! See how you can package this product in order to attract customers with a hardier plant.
These long living plants are also deer resistant. They provide massive mid to late spring blossoms with fragrant aromas. Let customers know that they need lime in their soil if it is acidic.
Considering there is an attractive difference between tree and shrub peonies, make sure your packaging differentiates the two. You may want to push one product over the other. For example, if customers will have more success with tree peonies, its packaging requires a special look. Incorporating labeling techniques such as foiling can draw the eye straight to the product. Using a tri-panel label¬†can quickly and effectively communicate the ph levels tree peonies require. This eliminates confusion, and potential disappointments.¬†
Be sure to highlight the advantages to tree peonies in order engage potential customers. Communicate clearly that this is a deer resistant plant to add value. This can be done through a simple logo on the font of your packaging. ¬†By communicating the benefits front and center, and hiding the complications in a booklet style label, you will pique interest.
Are you interested in learning more about our labeling and automation options?¬†Contact us today for more information!
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