The Label Gator Blog

Tree Peony as an Alternative

June 22, 2017

 

Many customers opt for shrub peonies, but the tree peony¬†grows woody stems¬†which¬†means they don’t need to be cut back in the fall. For zones 4-8, this blog is for you! See how you can package this product in order to attract customers with a hardier plant.

These long living plants are also deer resistant. They provide massive mid to late spring blossoms with fragrant aromas. Let customers know that they need lime in their soil if it is acidic.

Tree peony

Labeling Tree Peony Packaging

Considering there is an attractive difference between tree and shrub peonies, make sure your packaging differentiates the two. You may want to push one product over the other. For example, if customers will have more success with tree peonies, its packaging requires a special look. Incorporating labeling techniques such as foiling can draw the eye straight to the product. Using a tri-panel label can quickly and effectively communicate the ph levels tree peonies require. This eliminates confusion, and potential disappointments. 

Be sure to highlight the advantages to tree peonies in order engage potential customers. Communicate clearly that this is a deer resistant plant to add value. This can be done through a simple logo on the font of your packaging.  By communicating the benefits front and center, and hiding the complications in a booklet style label, you will pique interest.

Are you interested in learning more about our labeling and automation options? Contact us today for more information!

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Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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Lighten Up Your Labels With Metallic Stock

June 20, 2017

 

These Monrovia development labels all use metallic stock to create interest in the details of the graphic and a luxury aesthetic. Create any color with precision over the entire product line. It creates consistency, brand association and a professional look. 

Monrovia metallic stock pot label

Above is Morovia’s yellow label with purple, coral, green and yellow metallic details which create a border.

Monrovia metallic stock pot label

Above is Morovia’s forest¬†green¬†label with purple, coral, green and yellow metallic details which create a border.

Promotional Product Lines


While both labels are distinct and cohesive, the color changes allow the product lines to be identifiable from one another. Imagine you are¬†promoting violets and daisies which¬†need their own distinct labeling. These two concepts would allow them both to stand out from each other, and competitors’ products. The luxury look plays into the promotional nature of specialized products as well.

Now let’s look at how metallic stock works in a more traditional plant¬†labeling design.

Monrovia metallic stock pot label

Ideal For Standard Labels

Above is another Monrovia development label which completely uses the metallic look. Information such as product name, grown by location and barcode fit in the silver area of the label. The gold and forest green portions of the label highlight the company. The color scheme also fits in with the promotional labels featured above, creating a cohesive look between lines of products.

Metallic Stock Grabs Attention

As you can see, the label is classic and simple, but the metallic stock draws the eye. It creates interest and boosts color. When customers are shopping in stores or greenhouses, and it catches the light as they walk by. It implies to customers that this plant, like it’s label, is¬†a quality product.

Are you interested in learning more about how automation can improve your production line? Or, are you considering incorporating labeling techniques into your horticulture packaging design? Contact us for more information!


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Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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Top 10 Gardening Tips For Customers

June 15, 2017

 

Including helpful gardening tips on your products’ packaging helps customers understand how to care for their plants. If they better understand plant care, they will develop their green thumb and be more likely to become a return shopper. Here are some examples of tips you can include.

10. Easy To Grow Tiny Veggies

Easy To Grow Tiny Veggies

9. DIY Seed Bombs


DIY Seed Bombs

8. How to Grow English Roses


How to Grow English Roses

7. Growing Lettuce in Containers


How to Grow Lettuce in Pots

6. How to Grow Wisteria


How to Grow Wisteria

5. Guide to Lilacs


Guide to Lilacs

4. Tips & Tricks for Growing Tomatoes in Containers


Tips & Tricks for Growing Tomatoes in Containers

3. 10 Tips For Growing Fruit Trees


10 Tips For Growing Fruit Trees

2. 10 Mistakes Herb Gardeners Make & How to Avoid Them


10 Mistakes New Herb Gardeners Make and How to Avoid Them

1. How to Avoid Killing Your Succulents

 

How to Avoid Killing Your Succulents - gardening tips

Interested in learning more about how automation can improve your production line? Contact us for more information!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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The Importance of Traceability in Agriculture & Horticulture

June 13, 2017

 

Traceability goes hand in hand with the use of RFID (Radio Frequency Identification). Labels with RFID technology allows businesses to keep track of inventory at their location. This proves to be helpful with managing, organizing and finding products.

GS1 is a¬†process¬†that allows businesses to use barcodes and ID numbers to ensure traceability at every stage of the product’s life. Businesses use Gs1 to communicate with customers, partners and suppliers on¬†the stage at which each element of the product is in. These standards¬†save time and money by reducing administration and slashing paperwork.

For more information, visit their website.


GS1 Traceability Organization - Logo

From Farm to Fork

As Vegetable Growers News has explored, traceability has allowed there to be more clarity with food safety issues. Let’s say, worst case scenario, product safety is compromised. The team can trace where the product came from and dispose of anything affected. This decreases waste and saves the business time and money.¬†

Now, customers know that farms and greenhouses have full control of their plants. It creates confidence and comfort in purchasing from you.

Traceability = Accountability

When communication is clear at every stage it makes it easier for every party to be accountable for their work. When using RFID technology at every stage in the plant’s life there will be constant updates. For example, after watering each plant, the label can be scanned, marking the task completed.¬†When a plant gets missed, the technology will say so,¬†correcting the mistake.

With GS1, all external parties involved in the creation of the product will have access to seeing what stage the product is in. Again, for a worst case scenario example, your product ships out but does not reach its destination. Track when it shipped and where it has travelled along the way to better understand where something might have gone wrong. 

This is already a common practice with most package delivery services, but now the system works in conjunction with tracking at all levels.

Be accountable at every stage. As GS1 says, use¬†the “global language of business.”



Are you interested in learning more about how labeling automation and traceability can improve your production line? Contact us for more information!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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Optimize Your Edible Plants

June 8, 2017

 

Lawn & Garden Retailer’s May issue focussed heavily on edible advantages and how to sell effectively to customers. Check out a few of these articles linked below.

From a marketing standpoint, we’re going to explore how you can get customers on board with incorporating edibles outside of the vegetable garden.

edible herb in a pot

There’s No Need To Separate Edible Plants From Florals in Foodscaping

Foodscaping is the movement to incorporate edibles with florals among your gardens. Don’t classify fruits, vegetables and herbs as ugly. They can infuse color and texture into any garden!¬†

Create combinations that reflect this trend and show customers how it would look in their own garden. Spark their imagination and create labels that educate.

Take Advantage of Edutainment

Some customers may be hesitant to buy¬†fruits, vegetables or herbs because of the care they need. If a green thumb backs away from edibles, it’s a good sign they need to find the right fit and be better educated on its simple care.

Focussing on one easy to care for edible can focus your customers attention. Offer new varieties of that plant, create events around the release of the product and host educational sessions to teach customers how to care for it. With smart packaging techniques, this information becomes available at any time.

Tabletop Decor

Instead of hiding away edibles to the back corner of your store, highlight how to display these pants as a centerpiece on a table. Allow fire truck red tomatoes or vibrant green peppers to take center stage, and live close to the kitchen for ease of access. Design labels that feature imagery of interior decor with edibles. It allows customers to further visualize various possibilities in their own home.



Interested in learning more about how automation can improve your production line? Contact us for more information!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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