The Label Gator Blog

Use Other Industries to Inform Grower Decisions

August 17, 2017

 

Last week we took a look at how labeling technology such as RFID and NFC can impact growers.¬†While these innovations are relatively new to the horticulture industry, retail has had success using them for years. To be a groundbreaking business, it’s crucial to keep an eye on what other industries are doing. Not every innovation is¬†appropriate for growers, keep a finger on the pulse of various industries. It will guide you and other growers to success.

Other Industries Influence Design

Every year, Pantone looks at various industries to decide upon the color of the year. Even if you are not paying attention to other industries, this decision is influencing trends in design. Keeping an eye out for the latest color trends allows you to design labels to promote your plants.

In the food and beverage industries, minimalism has been a hot trend for a few years. Simplifying packaging and revealing the content inside has been delighting and engaging customers. A cluttered plant label may disconnect customers who are used to seeing design with a lot of white space. To offer your customer growing information and a clean look, a booklet style label is key.

Vice versa, other industries are watching what growers do and use their products as inspiration. This video by Chanel showcases how the Camellia influenced their fashion design throughout the years. Look at how other industries watch trends to learn more about how your business can use it.



 

The Growth of Technology and Automation

As mentioned above, retail has been using labeling technology to improve workflow and customer service. This is somewhat of a foreign concept to greenhouses and nurseries, but evaluating how other industries use RFID and NFC will spark ideas. This is valuable when breaking ground among growers and understanding the depth of how valuable such innovation is.
RFID & NFC Label that other industries use
Manufacturing has been incorporating automation systems into their line for decades. These innovations have allowed businesses to focus on quality and innovation. When misfortunes occur, automation relieves stress. While this is not a new concept, many growers still struggle to see the return of investment and value of automation.



Are you interested in learning more? Contact us today for our innovative labeling design and application solutions.



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Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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Lifestyle Marketing in Horticulture

August 15, 2017

 

Greenhouse Grower had a fantastic article in their July issue about how luxury and lifestyle marketing drives purchases for growers and retailers.¬†In May we also looked at how luxury packaging is used to increase interest with selling and marketing.¬†How you position your products is crucial in gaining interest from customers. But what exactly does lifestyle marketing mean? Will customers translate “lifestyle” to “burden”?

Here’s how lifestyle marketing works.

There’s a reason why there are now influencers on social media who get paid promoting brands and products. They incorporate the product into the picture of their lifestyle.

The below image shared by Adriene Mishler of the popular YouTube yoga channel Yoga With Adriene plays many roles. Her brand as a yoga instructor stems from peace, strength and athleticism. 

‚úď Peaceful Mountains
‚úď Strong Pose
‚úď Athletic Clothes

Adriene is currently collaborating with Addidas on a series for runners. It is no surprise that in the comments she says that the clothes she is wearing in this image are from the company.

Ôľ≠ÔĹŹÔĹéÔĹĄÔĹĀÔĹô ‚õį

A post shared by Adriene Mishler (@adrienelouise) on


Younger generations connect to brands with a good cause, brands that make them feel good, and brands that offer a lifestyle, not just a product. They want to be metaphorically taken to these peaceful mountains and if¬†that’s what Adidas is selling, consider them sold.

How can growers incorporate lifestyle marketing?

Plants aren’t investments that you’re obligated to care for every day until you forget and they die.

Plants are gifts that offer beauty, food and fragrance. They connect the gardener to nature and offer a peaceful pastime.

Imagine how a booklet style label with information on plant care can be promoted. Instead of worrying about how to research care for the plant, the information is at their fingertips. You don’t need to hire an influencer to showcase your packaging, you need to use social media like an influencer.

Costa Farms Tri-Panel Label- Innovative Labeling Techniques

Set the scene.

Tabletop images are great opportunities for highlighting plant products. Show a workspace, a decorated set piece or greenhouse shelf. Inspire the viewer and show them what their life would look like with your product. How casual and effortless it is to take care of your plant when you offer such thorough information!

@meltem_tinaztepe

A post shared by sunum ve dekorasyon (@sizin_sunumlarnz) on


It’s all about the customer experience and how you can help them. Make your next post a memorable one.


Are you interested in learning more about how automation can improve your production line? Contact us for more information!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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Labeling Technology in Horticulture

August 10, 2017

 

RFID Tags on trees

Labeling Technology Emerges in Horticulture

Labeling technology has been improving over the past 20 years. While the retail industry has embraced the accountability and organization that it offers, the horticulture industry has been slow to adapt. In this blog, we will explore the various ways these innovations can be applied and enhance business. Grow with a clear understanding of what your plants are doing.

Labeling Technology - RFID Tags by Label Gator
woman watering plants

Uses for Radio Frequency Identification (RFID)

  • Measure which plants have been watered, fertilized, etc.
  • Efficiently keep track of inventory – including with the use of a drone
  • Capture information from up to 25 feet away with ease
  • Save time with the Internet of Things (IoT) to check in periodically

woman puts plants on shelf
How Does RFID Impact My Growing Cycle?

Using RFID technology has shown to increase accountability and effective communication as well as save time and money. Considering RFID tags are used with livestock, the technology is robust and ready for any environment. Empower your team to grow with precision at every stage of the growing cycle.


RFID & NFC label

Ultra High Frequency (UHF)

UHF labels, also known as passive RFID labels, are made up of RFID UHF inlay and a barcode label, which is then printed and encoded by UHF printers.

 

Near Field Communication (NFC)

NFC labels are labels that are rooted in RFID technology and can communicate with devices, including smartphones, that are within 1.6 inches. Download the free app, Easy NFC Writer, to simply and effectively program NFC labels.

infographic (images only) on NFC uses

Uses for NFC

  • Processing Payments
  • Sending customers to social media pages or website
  • Sharing videos
  • Sharing photos
  • Directing customers to methods of contacting your business


Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Get a quote and start your new labeling design today!



Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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Offer Greenhouse Quality to Counter DIY Hacks

August 8, 2017

 

Last week we discussed how teaching customers about propagation can create loyal shoppers. Today we’re taking a more in depth look at how some DIY hacks and online tutorials can cause disappointment and disengagement. While some customers may still be interested in gardening after a failed DIY hack, others, especially beginners, may not.¬†Promote quality, alternatives and debunk myths in order to engage these customers before they lose interest entirely.

Example of a DIY Hack Fail


Last year a trend of dyeing succulents with food coloring and water went viral. As many unhappy people discovered, the dye wasn’t working. Not only that, but they would let the succulents sit in the water or overwater which can obviously cause root rot. This leaves a bad impression on gardening as a whole and may lead customers to consider themselves “black thumbs.”



Greenhouse Quality For The Win

In the comments of the above video, people claim that the trend is a rouse and the succulents are really painted. Some claim that their succulents changed colors after a longer period of time. Both of those explanations to the failure may prove true. That said, holding a seminar, craft night or crafting station at your greenhouse can stop rumors and bad information from spreading. Along the way, you also build a relationship and a dependability with your customers.

people planting greenhouse quality succulents

Labeling’s Impact


To prevent unhappy customers and a loss of interest from beginners, greenhouses could label alternatives. Add a label with some simple product photography of plant paint you offer. Incorporate a tip about root rot on your existing label. Include a small QR code which links to a video blog that busts trend myths. Your customers will leave happier and more educated, increasing the chance of a return trip.


Interested in learning more about how automation can improve your production line? Contact us for more information!


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Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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Label Plants That Reduce Humidity

August 3, 2017

 

In the summertime, customers may be looking for ways to reduce humidity. They may not know that plants could be a helpful solution. While plants are often marketed as drought and sun tolerant, humidity reduction is useful for renters and home owners alike. As we’ve previously discussed, some customers need to understand the benefits to owning a plant before they make the investment.¬†This is yet another attribute¬†to entice so called “black thumbs.”

air plants in glass container - plants that reduce humidity

Label Which Plants Reduce Humidity

A customer may be shopping for for succulents when they see a label marked “humidity reducer.” Suddenly an interest is sparked. Now they are aware that plants can influence the indoor climate, but also have an idea of which plants help. ¬†All you have to do is incorporate a simple graphic or phrase on your label.¬†It doesn’t reduce the amount of space you have to design with, and it enhances the customer experience. Win win!

 

Create Humidity Reducing Combinations

Make it easy for your customers by creating arrangements dedicated to reducing humidity. Further segment this niche by sun loving and shade loving plants to create a line of arrangements. Package the combination with a custom label that highlights this fact, and draw shopper attention.¬†Since succulents are a trendy item, incorporate what’s aesthetically popular with what is useful. The combination makes it easy for shoppers to understand what will improve their indoor air.


Incorporating labeling techniques such as foiling, metallic stock or embossing will prove helpful in capturing attention. Using a booklet style label allows for more information to be provided about the plants, empowering the customer to grow with ease. Link the customer to more information on the topic by using smart packaging techniques. 

Interested in learning more about how automation can improve your production line? Contact us for more information!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

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