Fire creates a warm, cozy space, but it also engages the senses. Plus, for some, the natural elements of water, air, earth, and fire create a well-rounded garden. The incorporation of this earthly element doesn’t have to be so on the nose all the time, however. Show¬†customers how to infuse a bit of warmth into all spaces, including indoor spaces.
Fiery Reds Are In-Season, Every Season
Winter color helps make the season more enjoyable. Don’t just promote fiery florals, but also vibrant red foliage and stems. Also consider how leaves change as seasons progress, and promote that. A simple picture cut between spring and fall, or summer and winter communities a lot more in a glance than label copy ever could.
Once you consider these possibilities, create pairings with other warm yellows and oranges to offer a well-rounded fiery theme. Even blues make a fantastic contrast since they’re also the hottest part of the flame. In the depth of winter, a stunning indoor arrangement like this brings back some life into the dreary space. It’s not just about gardeners with extensive lawns, it’s also about creating interest for apartment renters with little to no outdoor space.
Enhance Plant Coloring With Smart Label Design
Build contact with smart color schemes in your label design. For plants that don’t offer warm tones, this will only accentuate the color they do have. As a result, shoppers will be drawn to the item. This is especially impactful for promotions should your standard label use cool tones. Just make sure your branding isn’t compromised by a color change. Shoppers shouldn’t associate your product with your competition.
Help Customers Safely Incorporate Fire Into Their Landscape
One downside is the danger that fire creates. An unmonitored, or poorly prepped fire quickly becomes a hazard. Teach customers how to properly handle the element, and promote the use of store-bought fire pits or contained candles kept away from nearby plants. Better still, sell extinguishing products and show customers how to store them nearby discretely. Most people don’t want a fire extinguisher sitting out in the open, after all, but a cute storage space makes it easy to provide access.¬†
Light up spaces at night with moon gardening. So, fire not only helps, but white plants, and better yet, moonflowers, glow in the light it produces. Consider all elements of the garden and how they interact with each other to delight gardeners.
Little pathways of lanterns create a welcoming entrance when paired with bright, illuminated blooms and foliage. In the winter, well-lit paths are extra welcoming for trick-or-treaters, new years’ part goers, and romantic valentines welcomes.¬†
Fire isn’t just pretty to look at, but creates a sensory element of warmth. What other ways can a garden surround people with warmth? Again, warm blooms, foliage, and stems surrounding a patio area with a fire pit do the trick. Or, warm, comfortable patio accessories help.
For creating a more sensory space indoors, get customers to consider how candles create a contained sense of warmth and engage with plants. Again, safety is a priority and displays or promotional images should reflect safe practices for those who won’t read up on it.¬†
Foil Flames on Your Label to Catch Attention
Are you looking to enhance the fiery quality to your plant on your label? Or, are you actually incorporating a flame motif to emphasize the plants’ impact? Well, use innovative labeling techniques to make it stand out. Foiling creates a lifelike shine that catches customers eyes as they walk by. Combine it with embossing, or other labeling techniques, to further enhance the look. The more true to life it looks, the more shoppers will create subconscious, positive, and nostalgic associations with your product. Plus, they’re more likely to pick it up and check it out.
Or, Promote Safe Alternatives
Again, safety is important. Actual fire doesn’t need to be used to create a fiery element in a space. There’s plenty gardeners are able to do without it.¬†
Faux Fire Candles & Glowing Objects
Create the illusion or warmth of fire with fake candles and glowing options. Even covering pathways with environmentally friendly glow in the dark paint is a hugely popular Pinterest idea. Or, the traditional use of solar lights to line a driveway create an often magical nighttime look.
Of course, when winter first kicks off, there’s several holidays which incorporate a celebration of light and use candles or fairy lights to do so. These lights convert to create a welcoming patio space in the summertime too. Any way to seemingly extend the hours of a day are ideal.
Label It Too
Offer suggestions of ways to warm up a garden with label design. Use a booklet-style label to open up or even expand on the topic with inside panels. Or, link to further content using labeling technology like NFC (Near Field Communication) or even simple QR codes. Even a hashtag connects shoppers to inspirational imagery or community content on social media. Take advantage of the digital world. Use it to offer various media content like video tutorials, photo galleries, or simple blog guides right on your website.
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