The Label Gator Blog

Help Customers Create Cooling Gardens For Summer

June 21, 2018

 

Cooling gardens are valuable under the blazing summer sun. So, what exactly is a cooling garden? A place to relax or tend to your space while comfortably. ¬†It’s also a space designed to make your pets, or neighborhood animals, a little more comfortable too.


Living Umbrellas Create Cooling Gardens

Creating an umbrella made of plants creates unique spaces to sit and enjoy the outdoors. For areas in the garden without trees, this also creates a space made easier to work in. Who wants to pull weeds in the blazing sun?

bird standing on a garden bird bath
Use Water To Create Cool Spaces For Local Critters

Birds, dogs, cats and other neighborhood animals need comfort too! Offer bowls of water to drink from, bird baths, and even bee baths for your customers. Or, consider how a sprinkler, fountain, and pond all provide your customers and their families relief from the heat.

small space for cooling gardens with growing trees

Emphasize Trees With The Labels You Use

Promote trees with secondary labels that wrap around their trunks, or a booklet-style label on the container. Ensure these labels provide detailed information on how fast the customer will expect it to grow to the point where it provides shade. Also offer inspiration. Whether that’s through using labeling technology that links the customer to one of your Pinterest boards full of shaded gardens, or a blog post on caring for trees (in detail). ¬†Show them what trees work best in small spaces too. While balconies can’t sustain trees, a small city backyard or commercial property can still handle the size of some trees.



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Autumn Prep: Promote Plants in Classrooms

June 19, 2018

 

Classrooms with plants drastically improve students’ performance according to this¬†NICH – National Initiative for Consumer Horticulture graphic and Greenhouse Management article. So, take time now to prep for the back-to-school season and promote plants for parents and educators alike to bring into the classroom. Not only will it improve grades and wellbeing, but plants are a fantastic educational tool.


Happy Students, Happy Classrooms

There are many ways plants improve a student’s experience at school. So, promote them. Either highlight the value points of plants at school, or focus on some of the highlights in detail. Consider how a booklet-style label expands content to provide more information to your customers, and how labeling technology links customers to any webpage of your choosing. This means more thorough information is provided, and the value of the label extends far beyond the point of purchase.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Benefits of Indoor Plants

Indoor plants lower pollution and increase concentration. Plus, there’s so much to do with indoor plants and so many kinds to choose from. Even in wintertime, students will have a fresher environment to work in. Consider how the imagery used on your labels serves these benefits. With the space of classrooms, bigger plants aren’t much of an issue as well. In fact, imagine showcasing how students are even able to hang art from a large plant.

Promote The Educational Opportunities Plants Offer

Plants have a lot to offer in terms of education. First, they teach kids how care for something living and develop a sense of accountability. More specifically, they also provide an opportunity to teach kids why plants (and even the earth overall) are important. Edible plants make kids think more about their food and how it’s made. In a sense, it brings them more fully into the world around them the same way it does for adults. With the development of mental wellness, plants give children a productive way to stay calm and grounded (literally).

Promote Healthy Snacking

Healthy eating is a big concern for parents and educators alike. Where snacking is concentred, edible plants in the classroom offer a healthy alternative. Herbs even provide an opportunity to teach kids more about cooking also. Dare I suggest an engaging math or science lesson where students learn about measurements, and food chemistry all while developing their skills in cooking and gardening? Regardless, plants inside the classroom offer an alternative to vending machine snacks. It also offers a stress-free and embarrassment-free source of food for any student who forgot a lunch, or is going through difficult times. While it doesn’t solve any issue, it still provides a little something better than nothing.

Sensory Gardens

Of course, we’ve covered the flavorful, tactile, and visual benefits of plants. Yes, while a plant or two isn’t a full garden, they still offer some of the benefits of a sensory garden. They provide an inclusive space students can use to get creative, learn, and find joy. If school is all about engagement, how can you go wrong with inspiring kids to engage with their space. The more joy they derive from being in the classroom, the more excited they’ll be to actually be there.

 

Market to Parents and Educators Alike

While educators run classrooms, budgets are tight. Plus, parents often buy gifts for educators also. Consider how both demographics can start the school-year off on the right foot.

Labeling

All this brings us to labeling. How do you design a label that attracts the right demographic and highlights classrooms as an ideal environment. There are several tricks worth trying, and they’re all rooted in giving customers exclusivity. Inspire them, and make it easy for them.

Various Secondary Labels With One Purpose

Create two designs for secondary labels you can add to edibles, herbs, and small florals. One label targets parents, and the other targets educators. Consider how the message varies between the two and also how the imagery does too. Even a small black and white label that says, “a great gift for teachers,” does the trick. Labeling automation provides an opportunity to add this label to hundreds of containers in a matter of minutes, so consider upgrading your current labeling procedure.

Provide Extra Content

Go above and beyond to delight customers inside and outside of classrooms. Remember, some students are homeschooled. So, what are some of your favorite (and simple) recipes that use the plant you’re selling, and offer math and science lessons to students? Add that to the inside of a booklet-style label. Or, use labeling technology to link to an inspirational classroom design video tutorial. Even if customers don’t buy the plant, they’ll remember your business as one that truly cares about its customers’ needs.

E-Commerce Variations

For customers who shop online, provide value before and after checkout. What content can you link right there in the description that tells them more about indoor air pollution and sensory gardens? When they are checking out, ask if they’re an educator via a simple checkbox. When the product arrives, how will you provide extra value for their classroom? A fairy garden figurine to spark students imaginations? A brief video course for students to learn gardening basics? Or, would you go so far as offering time to create a hands on activity in their classroom? What you do benefits the children, but it also benefits the industry. The more kids are interested in horticulture, the more horticulture they’ll grow!

 

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    Light Up The Night With Moon Gardening

    June 14, 2018

     

    Moon gardening offers the opportunity to enhance growers’ landscapes in a unique way. However, it does not mean that gardening takes place at night. Instead, make these long summer days feel even longer.

    So, what is moon gardening?

    Moon gardening is creating a space that enjoyable any time of day. Even when gathered around a backyard bonfire, or gazing out over the city from a balcony, there’s so much to take in. This means it’s important to play with fragrance, texture, and light. On hot summer days, cool evenings are a reprise from the blazing sun. By showing customers how to enjoy their outdoor spaces during this time of day, you develop an interest in horticulture as a whole. Essentially, inspiration becomes return purchases.

    Labeling 101 Resource Center blog button Great Lakes Label - high quality

    Light Up The Space

    Whether it’s beautiful lanterns or glow in the dark stepping stones, good lighting is important. People need to see their way around the space, even if the goal is to sit around a bonfire. Consider how glowing plants uniquely enhance spaces. On balconies, tea light candles are all that is likely needed to create a warm ambiance. Hygge is trending, so take inventory of all light-oriented offerings you offer and make sure they create a warm, welcoming space.

    Texture Customers Will Want to Touch

    Much like a sensory garden, it’s important to maximize all the senses when darkness falls. Blooms, foliage, twigs, and even grasses all catch the light differently. So, they also create different shadows and visual texture than they do in the daytime. On a tactile level, the various textures delight the senses. Instead of focussing on how to light up the textures, consider what your customers will actually feel. A path of differing grasses, mosses and stones engage this sense for the bare foot.¬†

    Fragrance Worth Smelling

    Again, when the light is dim, the other senses come alive. Fragrant blooms make the space much more welcoming. This also goes and in hand with sensory gardening.

    The Best Moon Garden Plants

    There are three considerations when promoting moon garden plants:

    First, a plant that blooms at night is obvious, but it’s still important to emphasize how that looks in the garden. So, then you have silver foliage and white blooms. They both appear to illuminate when they reflect little bits of light. Use this to your advantage and promote how these plants make the light reach further with greater impact.


    The Overall Mood

    The intention of a moon garden is to create a space that seemingly extends a day. It’s a garden which is so enticing, you just have to spend more time in it. So, it’s a concept that excited now and experienced gardeners alike. It’s also flexible. Any space, possibly even an indoor space, is capable of taking advantage. The intent is to mindfully step away from the television, and spend some time seeing the world in a new light (or lack thereof). It’s yet another example of a value point plants offer.

    Dealing With Mosquitos

    A major deterrent from spending time outside at night are the amount of pesky mosquitos there are. There are a few solutions worth offering at your store. First, bats. Bat houses are also one element to creating a pet garden which may interest the younger generations. A mosquito net canopy is another option. Plants and light can even be added inside to create a seamless effect. Or, try promoting mosquito repelling plants such as marigolds, lemon grass, or even catnip, which again, works in conjunction with pet gardens.

    Great Label Design is Key

    Moon gardening is all about great design, so the labels need to also be designed with care. Use inspiring product photography that shows off plants in the day and the nighttime as well. Or, expand on the content you’re already providing.

    Booklet-Style Labels Open Up Possibilities

    A booklet-style label offers extended content and even tactile appeal. Use the pages to provide more information on mosquito repellant plants, reflective plants, or nighttime blooms. Or, provide inspirational photos of the item in the yard at night. Even provide recommendations for accompanying garden plants and items to create a more enticing space. 

    Labeling Technology Links Customers To A World of Information

    Labeling technology like NFC (Near Field Communication), and even simple QR codes, link customers to in-depth information. Link customers to thorough videos, blogs, and webpages that offer information on growing a successful moon garden. Even a hashtag shows growers that you’re available for them at their convenience. Then, it provides the opportunity to engage as they share images of their new nighttime spaces.

    Apply Secondary Labels With Ease

    A secondary label goes a long way. Even a picture of the plant in the yard at night with the phrase “mosquito repellent” says enough. Now your customer can envision the item in their own garden, plus the benefits it offers. There’s no need to redesign your current label when a secondary label applies easily with labeling automation.


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    Introduce Zen Gardening With A Jade Bonsai Plant

    June 12, 2018

     

    Use a jade bonsai plant, or crassus ovata, to introduce customers, especially inexperienced gardeners, to zen gardening. Regardless of the size of the space available, this plant thrives in light. So, whether your customer owns a home or rents an apartment, this small wonder will survive in their space.


    jade bonsai - zen garden for millennials

    Why is it an ideal plant for new gardeners?

    This easy to care for plant requires a low maintenance watering schedule and lots of light. Cuttings easily develop roots also. So, as it grows, customers are able to easily experiment without fear that their plant will die. It builds confidence.

    How A Jade Bonsai Plant Fits With The Zen Garden Trend

    For obvious reasons, a bonsai signifies zen gardening, and is perhaps even the pinnacle of the trend. Due to its hardy nature, it also coincides with the celebration of the imperfect, wabi-sabi. There’s no perfect look, watering schedule, or fertilizer treatment. It fits every gardeners ability level and capabilities.

    Label For Grower Success

    So, how do you incorporate all of this information on the label to better sell jade plants? First, use value point graphics to highlight the durability, simple watering needs, and light-loving nature. Also, use calming, beautiful product photography. Highlight that the plant is beautiful no matter how you trim it with several pictures. Or, link customers to a video tutorial, blog post, or web page by using labeling technology. Show the plant in small spaces to offer a sense of growing size too.



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    Gear Up For Cultivate 2018: What To Expect

    June 7, 2018

     

    Gear up for American Hort’s annual horticulture show, Cultivate, by seeing some of what our booth (1861) will have to offer at the show. We’ve got you covered for automating your production line to save money, time, and labor. We’re also here for your various labeling options to give your brand a competitive, professional edge.¬†

    Gear Up, Literally, With Our Systems on Display

    Information on all systems, including those not on display such as The High-Speed Labeling System will be available. Contact us to book a meeting at Cultivate to discuss pricing for any of our options.

    The Tag Labeling System 2.0


    Tags continue to be a hot topic among growers. Ensure versatility, consistency, and professionalism with this labeling system. Add new information to the tag, such as pricing, to both traditional and locking tags.

    The Two-Sided Labeling System


    Label hundreds round and square container in minutes. If you don’t use a double-wide container tray, consider The Single-Sided Labeling System instead. Information on both systems will be available at the show.

    The Propagator Labeling System


    Label propagation trays with ease. This system works as a stand-alone piece, or even in-line on your production floor. There’s no need to interrupt your flow, so customize the experience to fit your needs.

     

    The Tag Predicament


    A lot of conversation surrounds the future of tags and labels in the horticulture industry. As development moves forward, Label Gator is here to help. Contact us to book a meeting to talk to us about what you need out of your systems.

    Labels, Labels, Labels

    Great Lakes Label wetstick water resistant label -gear up for cultivate 2018
    As always, labeling options such as the Wetstick‚ĄĘ label known for its water resistance, will be at the booth. Stop by to discuss design, technology, and luxury advancements for growers.

    Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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