Last week we took a look at how labeling technology such as RFID and NFC can impact growers.¬†While these innovations are relatively new to the horticulture industry, retail has had success using them for years. To be a groundbreaking business, it’s crucial to keep an eye on what other industries are doing. Not every innovation is¬†appropriate for growers, keep a finger on the pulse of various industries. It will guide you and other growers to success.
Other Industries Influence Design
Every year, Pantone looks at various industries¬†to decide upon the color of the year.¬†Even if you¬†are not paying attention to other industries, this decision is¬†influencing trends in design. Keeping an eye out for the latest color trends allows you to design labels to promote your plants.
In the food and beverage industries, minimalism has been a hot trend for a few years. Simplifying packaging and revealing the content inside has been delighting and engaging customers. A¬†cluttered plant label may disconnect customers who are used to seeing design with a lot of white space. To offer your customer growing information and a clean look, a booklet style label is key.
Vice versa, other industries are watching what growers do and use their products as inspiration.¬†This video by Chanel showcases how the Camellia¬†influenced their fashion design throughout the years.¬†Look at how other industries watch trends to learn more about how your business can use it.
The Growth of Technology and Automation
As mentioned above, retail has been using labeling technology to improve workflow and customer service. This is somewhat of a foreign concept to greenhouses and nurseries, but evaluating how other industries use RFID and NFC will spark ideas. This is valuable when breaking ground among growers and understanding the depth of how valuable such innovation is.
Manufacturing has been incorporating automation systems into their line for decades. These innovations have allowed businesses to focus on quality and innovation. When misfortunes occur, automation relieves stress.¬†While this is not a new concept, many growers still struggle to see the return of investment and value of automation.
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