Categories for Events

The Importance of Traceability in Agriculture & Horticulture

June 13, 2017

 

Traceability goes hand in hand with the use of RFID (Radio Frequency Identification). Labels with RFID technology allows businesses to keep track of inventory at their location. This proves to be helpful with managing, organizing and finding products.

GS1 is a¬†process¬†that allows businesses to use barcodes and ID numbers to ensure traceability at every stage of the product’s life. Businesses use Gs1 to communicate with customers, partners and suppliers on¬†the stage at which each element of the product is in. These standards¬†save time and money by reducing administration and slashing paperwork.

For more information, visit their website.


GS1 Traceability Organization - Logo

From Farm to Fork

As Vegetable Growers News has explored, traceability has allowed there to be more clarity with food safety issues. Let’s say, worst case scenario, product safety is compromised. The team can trace where the product came from and dispose of anything affected. This decreases waste and saves the business time and money.¬†

Now, customers know that farms and greenhouses have full control of their plants. It creates confidence and comfort in purchasing from you.

Traceability = Accountability

When communication is clear at every stage it makes it easier for every party to be accountable for their work. When using RFID technology at every stage in the plant’s life there will be constant updates. For example, after watering each plant, the label can be scanned, marking the task completed.¬†When a plant gets missed, the technology will say so,¬†correcting the mistake.

With GS1, all external parties involved in the creation of the product will have access to seeing what stage the product is in. Again, for a worst case scenario example, your product ships out but does not reach its destination. Track when it shipped and where it has travelled along the way to better understand where something might have gone wrong. 

This is already a common practice with most package delivery services, but now the system works in conjunction with tracking at all levels.

Be accountable at every stage. As GS1 says, use¬†the “global language of business.”



Are you interested in learning more about how labeling automation and traceability can improve your production line? Contact us for more information!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Create Easy Meals Through Plant Combinations

May 30, 2017

 

This article and video from Garden Center¬†addresses various combination trends from¬†PanAmerican Seed. One of their creations is a flower, herb and vegetable mix for meals. The thought is that gardeners will be able to go to a single container to help create a meal while it still looks beautiful. With gardening moving indoors, this concept keeps the product close to the kitchen, right where it’s needed.

celery plant growing for meals

Segment Combinations by Meals

Customers are disconnected from gardening, in part, due to the fact that they don’t understand how plants¬†can be useful in their everyday life.¬†This practical combination is a solution. It will¬†give them access to affordable meal solutions and healthy products. They don’t have to wonder about what went into raising the food they eat, because they are the ones who grew the plants.

By segmenting each container into meals, you can make it easier to design the arrangement. You also make it easier for customers to connect to the product and see themselves using it. It’s a win win.

As an example, if you’re creating a “pizza” combination, you could include a beautiful red daisy, a tomato plant, spinach and basil.¬†

Provide Plant “Recipes”

On the packaging it will be important to provide enough information on using the plant. ¬†Include how long it will take to grow and recipe ingredient specifications. Make sure to include and highlight the amount required from each plant. By creating this broad recipe, you put the power in the customer’s hands to grow.

Have Fun With label Design

Let’s take a pizza combination as an example again. Why not create a label that looks like a slice? Or, create a label that looks like a pizza where the slices containing important information. Customers can¬†pull off slices and stick them to the fridge. Take a light-hearted approach that is both helpful to the customer and entertaining.



Interested in learning more about how automation can improve your production line? Contact us for more information!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new

Meet Great Lakes Label (Video)

May 16, 2017

 

Label Gator’s parent company, Great Lakes Label, created a video called “Meet Great Lakes Label” which highlights both companies’ labeling capabilities. On this post, you get a¬†blind the scene’s look at how this video was created.

It’s Time To Meet Great Lakes Label

Learn more about¬†a wide range of topics from quality assurance to innovative labeling techniques, to LEAN Six Sigma practices and even the company history. It also includes Label Gator’s capabilities and labeling techniques that impact greenhouse labels.





Interested in learning more? Contact us today for our innovative labeling design and application solutions.



label-gator-cta-3 - meet great lakes label call to action

Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

The Growth of Produce Consumption

May 9, 2017

 

According to a 2015 study by the Vegetarian Resource Group, 36 percent of Americans eat vegetarian meals one or more times per week. On top of this, as time goes on, more and more restaurants cater to vegans and vegetarians. Instead of meat focussed plates, produce becomes the feature. 

refrigerated produce aisle in grocery store

How Could This Effect The Industry?

Naturally, the more produce consumed, the more that needs to be grown, right? That might not actually be the case. With bruised and imperfect fruit being so frequently discarded, sustainability could lead to smarter production.

It may also lead to packaging and labeling developments. As the consumers’ needs change, so must the company. This¬†change in diet isn’t a shifting trend. Instead, it appears as though it is a growing lifestyle.

The Ugly Produce Niche

While the majority of fruit and vegetables are thrown away, there has been a push to instead sell imperfect produce. Businesses like Wal-Mart are picking up the trend which seems promising that it will stick around for the long haul.

Especially if restaurants are broadening their range in recipes, perfection in fruits and vegetables is not going to be a priority. Instead, a movement toward quality and sustainability seems to be taking over the market. 

Packaging Developments

As packaging and labeling develop, customers may be looking for a more intuitive or personal experience. This can be anything from the reduction of packaging, or the inclusion of recipes, tips and tricks on the labels.

Water dissolvable labels could be the only packaging you see on produce in the future. It communicates key information about the product while limiting unnecessary packaging. It also creates easy access to the product considering it will need to be washed anyway.



Interested in learning more about how labeling automation can improve your production line? Contact us for more information!




Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Are New Plants Exhausting Greenhouse Customers?

April 20, 2017

 

Are new plants still the most exciting product you can offer greenhouse customers this summer?¬†This article from Greenhouse Grower¬†considers that there will be a¬†push back to native, traditional plants after customers have been overwhelmed with new plants for so long. Let’s take a look at why, if this is in fact true, and how this will affect your label design.

What Do Customers Want?

Instead of offering new varieties for the sake of it, consider the needs of your clients. Your customers are still looking for edibles, deer and pest resistant plants and pollinator plants. Showcase your products that will bring efficiency to their life.

Millennials are turned off by gardening considering how overwhelming the care routine is for so many varieties. That, coupled with their interior space limitations create passive, low-key gardeners. By highlighting the purpose plants serve in customers lives, you create a new generation of customers.


New plants image - bee on a pollinator plant

Save The Bees With Native Wildflowers

Pollinator plants are the hottest gardening trend. This is happening¬†right¬†as bees are included on the endangered species list for the first time.¬†That’s why Cheerios recently gave away 1.5 billion wildflower seeds for free to Americans and Canadians. This number significantly surpassed their original goal of 100 million seeds, which further proves just how interested people are in pollinators this season.

Emphasize pollinators and, if possible, hold giveaways with plants and sees that attract bees. Bring attention to your practical varieties and bring customers into your store by hosting a social media giveaway of this nature. This also helps educate new gardeners on the importance of their role in our eco-system and develops their interest in this industry.



Labeling New Plants vs. Traditional Plants

Consider how you need to showcase your varieties. If you plan to make a push for edibles, pollinators or pest repellents, create labels that stand out from the rest. A little attention to detail goes a long way when it comes to label design. You can use a variety of innovative labeling techniques to reach this goal, or try using bright, trending colors for this year.


Interested in learning more about our labeling and automation options? Contact us today for more information!

label-gator-cta-3

Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest