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Visit Us at PLMA!

November 14, 2017

 

Visit us at PLMA and learn more about how our labeling solutions can work for you.

Meijer Sandwiches Labels by Great Lakes LabelMeijer R&D Trail Mix & Nuts Bag LabelsCVS Label by Great Lakes LabelBissell Cast & Cure - Great Lakes Label


PLMA ‚ÄstBooth #F4225

Rosemont Convention Center ‚Äď Chicago

November 12th ‚Äď 14th, 2017



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Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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Reach Gardeners Through Live Stream Seminars

November 7, 2017

 

Live stream capabilities are currently available on Facebook, Instagram and Twitter, Facebook being the most popular. Once the video has been completed, it remains on the profile, making it an evergreen piece of content. It creates an easily accessible way to connect with customers or followers on their own schedule and provide them helpful information for free. 

woman on phone

The Value of Live Steam Events

As mentioned, live streams provide an opportunity to connect with customers and provide them with helpful content for free. Beyond that, they are easy to create and don’t require a professional setup. All you need is your smartphone and a page to post to (an internet connection helps as well). Viewers have the capability of interacting with the video in real time, so anyone who shows up as you stream has the potential to have questions answered immediately in the video. On the creator side of things, you have the capability of seeing comments roll in, providing you with valuable access to your customers.

Prepare A Custom Presentation or Record an In-Person Seminar

There are many ways you can go about your live stream. There is value in setting it up to simply record any seminar you are hosting in-person, on-site. Alternatively, you could create something separate for your social media profiles and speak directly to the camera. This creates an intimate environment with a personalized feel.

Create a Marketing Plan

The more time that goes into your stream, the more you should market it. Here are some ideas to get you going:

  • Create a Facebook event page and once the live stream begins, share the link into that event page
  • Share your event incite through your e-blasts
  • Create posters to hang in your nursery/greenhouse/garden center
  • Create custom, secondary labels with event information, see below
  • Have your customer service employees mention the event to customers

 

Differentiate Your In-Person Seminars From Your Live Streams

Offer value that customers get by visiting your location that customers who tune into the live stream won’t receive. If you charge money for your seminars, condensed versions are ideal for online. Or, incorporate a gift into the price of the in-person seminar. While online viewers get the information, in-house customers also receive a plant based on the topic. Use the online video to entice customers to visit.


tri-panel plant label edit for blog - Great Lakes Label - secondary label promoting live stream

 

Promote With Custom Labels

Custom, secondary labels are easy to apply on products relating to the topic of the seminar. As seen above, the label does’t have to be complex. Bare minimum, a black and white label with the event basics is enough. It also shows customers that they can learn more about taking care of the plant they just bought as well. This is why it is important to add the secondary label onto products related to your stream.


Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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The Mental Wellness Trend in Gardening

October 31, 2017

 

This report from Garden Media Group reveals their predictions for the top 8 trends in 2018. One of the most interesting trends is the focus on mental health. Gardeners, especially millennials are looking to create zen spaces where they can unwind. The world health organization predicts that by 2030 anxiety will be the biggest health issue. On top of this, younger generations are making mental health a priority. Considering the importance of highlighting plants’ usefulness, inspire your customers to stop and breathe.

zen garden display with seating area for mental wellness

Create a Zen Garden Display & Label Design

Whether your customer meditates, does yoga, or is looking for a quiet space to virtually disconnect, you need to inspire them. Set up displays like the above example to show customers what’s possible for their mental wellness. The more plants, the better. For home owners, large plants that offer privacy is ideal. If plants won’t last throughout the winter, highlight what items are great to bring inside for the winter. Pollinator plants or varieties that attract birds will also enhance the zen in their space.

Design your labels to connect to younger, tech-savy customers and inspire them. Connect them to an inspirational Pinterest board using NFC labeling technology or a simple QR code. Suggest complimentary plants to the one they’re purchasing as well. Even creating beautiful, inspirational interior layouts for your social media or label design is key.

Mental Wellness Spaces Inside The Home

When it comes to younger generations, highlight which ones do well in low light and balcony situations. The younger the generation, the more likely they will be to create a tranquil indoor space. Highlighting large, bulky, sun loving plants is not ideal.



Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

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Encourage Imperfect Gardening

October 24, 2017

 

In this Garden Trends Report from Garden Media, it states that imperfect gardening will be a trend in 2018.¬†Instead of seeking perfectly manicured lawns, and constantly maintained gardens, this trend suggests doing the opposite. Embrace the dandelion, let your plants get a little wild and spend some time enjoying the beauty of nature’s natural state.

wildflowers creating an imperfect lawn or garden

Create Imperfect Labels

Don’t take this to mean that you need to create cheap, poorly designed labels. Durability and functionality is still key. No, instead, create unique shapes that contrast other, perfectly symmetrical labels. Use images of wildflowers. Incorporate a dandelion into the design! Show how beautiful your customers gardens are when given space to grow naturally. With environmental concerns of using weed killer, this solution is ideal for a variety of people. So, highlight this fact on the label.¬†

Wabi-Sabi

Wabi-sabi is the practice of appreciating, and even finding value in, the imperfect. It counters the western ideals of perfection and it brings a sense of zen into your customers’ lives. As tranquility is another trend for 2018, embracing the imperfect garden and letting go is key. Watch the below video to learn more about the concept and the history of wabi-sabi.

Educate Customers on Finding Balance

Of course maintenance is still important. Hosting a seminar educated customers on finding the balance between keeping up with the Jones’ and keeping a healthy garden. Some plants will require more time and care, but highlight the ones that require less commitment. For new gardeners, this idea takes the pressure out of growing the perfect tomato plant and instead emphasizes the joy of process. Then, this creates a curious gardener ready to develop their skill.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

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Millennials Having Plants Instead of Kids

October 10, 2017

 

According to this article in The Independent, millennials are owning plants instead of having children because they can’t afford to have kids. This article also claims that plant sales have been boosted in the past few years, in part due to young adults.

Millennial shopper looking for plants instead
Reasons Why Millennials Are Having Plants Instead of Kids

Many young adults can’t afford to have children. On top of that, they can’t afford to buy property either. So, a lot of millennials live in metropolitan apartments where pets aren’t allowed and the cost of living is high. Plants become one of their only options to care for something. It may not be one or the other for a lot of young adults as well. Instead, many prefer the simple care of a succulent to the lifetime commitment of raising a child.

On top of this, many millennials are health conscious and love the fresh air plants offer. For those living in a city, but dreaming of meditating in a quiet, peaceful wooded glen, plants offer them an escape. They bring a sense of tranquility to their apartments and turn their space into a home. 

Help Young Adults Find Horticulture Success

It wasn’t so long ago that it seemed like millennials needed to be persuaded into enjoying plants. Instead, it may seem that greenhouses simply need to connect to young people. This means getting on social media, creating convenient packaging and sharing helpful content. If customers are left in the dark with regards to how to care for their new plant, they may lose interest in the industry. Use booklet style labels, NFC labeling technology,¬†and online social media support to engage and enhance the customer experience.


Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

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