Categories for Events

Metropolitan Luxury Gardens Require Luxury Label Designs

April 12, 2018

 

Luxury gardens are popping up all over major American cities, according to Vogue. Surely, as metropolitan areas grow, we’ll see this trend spread across the country, and the globe. It also means that luxury label design for horticulture will continue to grow alongside this trend.

About Luxury Gardens

Luxury gardens are popping up in New York patios and restraints to bring the natural world back into the concrete jungle. The High Line, a public garden walkway created on old rail tracks, it a major contributor to the growing trend. In fact, growing plants within city limits is becoming a bigger priority across the world. So, naturally, a luxe take featuring secret garden style patios and hot tub getaways are blooming onto the scene.

buddha in a zen garden - luxury gardens

Where Luxury Gardens Intersect With Other Trends

Zen gardens, mental wellness spaces, and handcrafted aesthetics are all leading the way. Which means that luxury is available for everyone when working within these themes. Many use fire pits and waterfalls in their luxurious landscapes, but for the mid-size house, or high-rise apartment, the same intention can be achieved on a smaller scale. Indoor water gardens, glowing garden accessories, and

DIYers Are Taking On The Trend

As mentioned, the handcrafted look is one of the styles becoming chic. This makes it easy for those using small spaces to create their own slice of paradise. Connect customers to tutorials using labeling technology, or promote classes to give customers a one on one lesson. A part of the luxe shopping experience is receiving personalized, devoted care. Mimic that by offering personalized blog posts, videos, and apps for plants, then link to them right on the label.

tri-panel plant label edit for blog - Great Lakes Label 3

Creating A Luxury Horticulture Label

Use innovative labeling techniques, such as foiling seen below, to create a luxe aesthetic. By incorporating extra care, and accentuated details, it heightens your products and makes them stand out from the rest. For anyone looking for the best handcrafted plants, or trendiest additions to their garden, they’ll be drawn to labels going above and beyond with their design.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

Product Guide button

Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new

SaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSave

Glow in The Dark Plants

January 23, 2018

 

Painted plants were on the rise last summer. This year, plants that glow are leaving an impression. Learn more about these developments and whether or not this is viable product for your business.

How Glow in The Dark Plants Are Created

As the above video mentions, MIT engineers create a glowing plant by embedding specialized nano particles into it. This dim light last for nearly 4 hours. While this technology is still in development, the conversation around glowing plants has grown because of it.


Costa Farms also has a product called Glowee. This upgraded sansevieria trifasciata is not a genetically modified plant as stated on their website. That said, their trade secret is under wraps.

Glow in The Dark Plant - Glowee - Costa Farms

Glow in The Dark Plant – Glowee – by Costa Farms http://www.costafarms.com/plants/glowee

Why This is a Hot Ticket Item

You can see by the above image that Glowee has a lot of charm for summer patio and bonfire weather. According to Costa Farms’ website, this plant is also ideal for offices and classrooms and can survive in low light conditions. In the long, lightless winter months a plant adds life into any room. So does light. Ignite customers’ imaginations with a creative solutions to their problems.

Here’s How To Create Impactful Labels

Create labels that emphasize your products’ glow. Use ice white or neon inks¬†to create a glow on your label during the day. Show the product at night on the label to show customers what the product will look like when they take it home, and then use the inks to emphasize the glowing leaves on the picture.



Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

Product Guide button

Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

SaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSave

Were Our 2017 Hort Trend Predictions Accurate?

January 18, 2018

 

Our 2017 hort trend predictions weren’t clear trends, but there are plant predictions. Let’s take a look at how accurate they were over the course of 2017. These lists were originally comprised of data from various growers and publications.

The Top 5 Annuals For 2017 Hort Trend Predictions

  1. Dahlias
  2. Calibrachoas
  3. Violas
  4. Begonia Annuals
  5. Petunias

 

The Top 10 Perennials For 2017 Hort Trend Predictions

  1. Adenophora
  2. Echinacea
  3. Coreopsis
  4. Dianthus
  5. Gaillardias
  6. Hibiscus
  7. Phlox
  8. Lavender
  9. Salvia
  10. Helenium
buddha in a zen garden - 2017 Hort Trend Predictions

So, how did we do?


First of all, as mentioned in last week’s 2018 trend predictions blog, zen gardens and mental wellness are growing in popularity. So, lavender, echinacea, violas, and hibiscus were all particularly on trend this year. These plants make for easy combinations that also serve double duty. Hibiscus, echinacea, and lavender in particular are used in mindful cooking or tea brewing. Many meditators brew tea as a part of their practice.¬†

Leafy greens such as swiss cheese plant and spider plants trended with millennials. Particularly on Instagram, these plants create a serene atmosphere. Succulents and airplanes also remained popular with this age group. When targeting budding gardeners, pay attention to the pulse of social media.

Many of the predictions are classic options. While dahlias, petunias, and salvia was on store shelves, have they ever not been? Although accurate, these predictions are like saying water will be on trend for gardeners.

Overall, these predictions are accurate, but they also didn’t capture what gardeners wanted in 2017. By missing the leafy plant trend, social sharing was completely overlooked. I give it a score of 70%.



Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide.
Click here to download the guide.

Product Guide button

Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

 

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

SaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSave

Visit Us at PLMA!

November 14, 2017

 

Visit us at PLMA and learn more about how our labeling solutions can work for you.

Meijer Sandwiches Labels by Great Lakes LabelMeijer R&D Trail Mix & Nuts Bag LabelsCVS Label by Great Lakes LabelBissell Cast & Cure - Great Lakes Label


PLMA ‚ÄstBooth #F4225

Rosemont Convention Center ‚Äď Chicago

November 12th ‚Äď 14th, 2017



Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

Product Guide button

Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

SaveSaveSaveSaveSaveSave

Reach Gardeners Through Live Stream Seminars

November 7, 2017

 

Live stream capabilities are currently available on Facebook, Instagram and Twitter, Facebook being the most popular. Once the video has been completed, it remains on the profile, making it an evergreen piece of content. It creates an easily accessible way to connect with customers or followers on their own schedule and provide them helpful information for free. 

woman on phone

The Value of Live Steam Events

As mentioned, live streams provide an opportunity to connect with customers and provide them with helpful content for free. Beyond that, they are easy to create and don’t require a professional setup. All you need is your smartphone and a page to post to (an internet connection helps as well). Viewers have the capability of interacting with the video in real time, so anyone who shows up as you stream has the potential to have questions answered immediately in the video. On the creator side of things, you have the capability of seeing comments roll in, providing you with valuable access to your customers.

Prepare A Custom Presentation or Record an In-Person Seminar

There are many ways you can go about your live stream. There is value in setting it up to simply record any seminar you are hosting in-person, on-site. Alternatively, you could create something separate for your social media profiles and speak directly to the camera. This creates an intimate environment with a personalized feel.


Labeling 101 Resource Center blog button Great Lakes Label - high quality

Create a Marketing Plan

The more time that goes into your stream, the more you should market it. Here are some ideas to get you going:

  • Create a Facebook event page and once the live stream begins, share the link into that event page
  • Share your event incite through your e-blasts
  • Create posters to hang in your nursery/greenhouse/garden center
  • Create custom, secondary labels with event information, see below
  • Have your customer service employees mention the event to customers

 

Differentiate Your In-Person Seminars From Your Live Streams

Offer value that customers get by visiting your location that customers who tune into the live stream won’t receive. If you charge money for your seminars, condensed versions are ideal for online. Or, incorporate a gift into the price of the in-person seminar. While online viewers get the information, in-house customers also receive a plant based on the topic. Use the online video to entice customers to visit.


tri-panel plant label edit for blog - Great Lakes Label - secondary label promoting live stream

 

Promote With Custom Labels

Custom, secondary labels are easy to apply on products relating to the topic of the seminar. As seen above, the label does’t have to be complex. Bare minimum, a black and white label with the event basics is enough. It also shows customers that they can learn more about taking care of the plant they just bought as well. This is why it is important to add the secondary label onto products related to your stream.


Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

Product Guide button

Jackie Jorgenson, Marketing Specialist For Great Lakes Label & Label Gator

Jackie Jorgenson

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new

SaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSave