Categories for Tips & Tricks

Striking Plants: Mulla Mulla

November 29, 2018

 

Mulla mulla is an Australian plant, formally known as ptilotus exaltatus. It is a robust perennial or ephemeral herb¬†which thrives in spring and summer. However, this plant can live through light frost also. As a¬†result, mulla mulla isn’t ideal for North American winters.

Open flower of Ptilotus exaltatus Mulla Mulla

Mulla Mulla Specifications

  • Small shrub, or even a clumping perennial
  • Grows about half a meter in diameter
  • Can even grow in a variety of acidity levels
  • Prefers¬†sandy soil, sandy loam, and even potting mix
  • Loves sunlight

The Label Design

So, how can the label design emphasize this plant’s characteristics? Well, focus on the soft nature of mulla mulla. Use a soft label stock, or even make an emphasized motif on the design. As a result, you’ll make shoppers want to reach out and pick up the product for a closer look. Also, since the flower is always pink, create a complimentary color scheme that makes it pop.


Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and even labor with The Complete Guide to Horticultural Labeling Automation e-book. Click here to download the guide.
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Can Gamification Develop Horticultural Interests?

November 20, 2018

 

Gamification is a marketing trend seen in many industries, but for some reason, not so much from growers. There’s plant watering apps that even gamify the experience of tending to your plants. So, use games to create a more engaging experience with shoppers, and develop their interest in horticulture.

One User’s Experience With Stardew Valley

Nathanael Peacock wrote an article for IGN about how his experience playing the role playing game, Stardew Valley influenced his developing interest in gardening. It’s a great example of how users experience the industry before committing to plants. So, without realizing it, their interest develops before they even purchase their first plants.

Social Media Gamification in Horticulture

Social media also plays with gamification in a much simpler way. Brands offer giveaways and share user generated content. So, in that sense there are some elements of gamification that can be immediately taken advantage of. Again, even making it clear that your brand reposts followers pictures of your products is exciting for shoppers. Use a branded hashtag to make it easy to find content to share.

Gamification cartoon tree

Create Your Own Games & Apps To Share on Your Labels

Use NFC (Near Field Communication) , QR codes, or even simple urls on your label design to link customers to games and apps created by your brand. While investing in creating an original game or app sounds like a daunting investment, it easily connects customers to your products, and builds a bond between them and your brand. So, then they not only develop an interest in horticulture, but also helps them see you as a thought leader. Now, when they’re ready to shop for plants, you’ll be the first grower they think of.



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Make Plants an Interior Focal Point

November 13, 2018

 

As our lives move more indoors for the winter, using plants as a focal point helps keeps the spirit of summer alive. So, show customers how to create interior interest that keeps their horticultural passion alive. This also means that low-light and easy-care options are crucial.

interior plant focal pointA Bold Statement

Promote plants your customers won’t normally consider bringing inside for a bold statement. So, a large grass arrangement in the living room reminds customers of summer patio weather. When labeling, use inspiring product photography to show shoppers how it could look in their spaces.

houseplant on shelf
A More Traditional Focal Point

For more traditional indoor plants, enhance labels with innovative labeling techniques. When the label shines in the light, shoppers are drawn to classic plants perfect for their spaces. These are the kind of plants that are perfect for bookshelves, tabletops, or kitchen window sills.  Keep things simple by also promoting low-light plants that will thrive inside during the winter.

succulents on coffee table

Easy-Care Plants

Succulents and cacti are already small, low maintenance plants that are big hits with new gardeners. These are also perfect items to promote during the winter for people who are still developing an interest in horticulture. So, go above and beyond to make the overall experience simple. Use labeling technology to connect shoppers to tutorials, and guides on plant care. Or, try a booklet-style label to expand on the label content and provide answers right there in-store.

This also helps for customers getting low maintenance plants as gifts during the holiday season. By helping the shopper, you help the gift recipient too. These are items that make for easy tabletop, kitchen, and bookshelf spaces as well. They’re perfect for students or those living in small spaces.



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Water Trends & Toxin Removing Plants

November 8, 2018

 

With the rise of indoor water gardens and the potential trend of the natural pond, toxin removing plants are crucial. According to this Discover article, these plants have a significant impact. So, help your customers create fresher water and more beautiful gardens.

moss rock waterfall in garden toxin removing plants

What are some of the toxin reducing plants?

As mentioned in the article, moss is a big contributor to a healthy water ecosystem. It also mentioned that ground up avocado grind cleared blue ink. While the latter may not be manageable or helpful for the garden space, the former is. Consider the image of the mossy babbling brook. Not only does it scientifically seem to help, but it creates a beautiful landscape.

Promoting These Plants Alongside Other Water Plants

So, when there’s a toxin reducing water plant, promote it alongside other water plants. Do this either with merchandising placement, or with labeling cross promotion. By making the offering, you empower customers, highlight your thought leadership, and create ease in growing a sustainable water garden. Booklet-style labels make it easy to expand content on the topic or promote other items without taking away from the items’ information.

Create a Package

Another option is to actually offer plants like moss with aquaponics kits, or with water lilies and outdoor tubs to plant them in. Great packages call for great label design too. Consider how innovative labeling techniques bring label water motifs to life, or how technology connects customers straight to a setup tutorial. Make the entire experience as easy to navigate as possible so customers find success, develop their horticultural interest, and come back for return purchases.



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Get Gardeners Into Festive Spirits With Labels

October 30, 2018

 

Festive garden spaces are becoming more and more abundant as fall draws onward. So, help your customers enjoy their garden spaces a little longer with seasonal details. Or, for your shoppers without garden spaces, show them how to bring the great outdoors inside.

Festive Fall and Halloween pumpkin and foliage display
Spooky Details in Big Spaces

There are so many ways that front entry ways, or yards, can be dressed up in a fall or Halloween style. Make it easy for your customers to find the aesthetic by connecting them to community photos with a labeled, branded hashtag like #YourGardenCenterHalloween. Or, link shoppers to tutorials and DIY blog posts using labeling technology such as NFC (Near Field Communication) and QR codes.

Don’t Forget How to Show Good Lighting

Pumpkins are an obvious source of beautiful, hygge lighting in this season. However, consider how the moon garden, with glowing flowers, magical lanterns, and mystical accessories, enhance the darker seasons. For example, a glow in the dark pathway helps trick-or-treaters make it up to your front door, just as it brings added light to the seemingly constant night. Use beautiful product photography that glows with foiling to catch customers’ eyes.

Indoor or Balcony Festival Fall and Halloween Flower and Gourd Basket

Getting Small Spaces Festive Also

This doesn’t mean that apartment renters or those with small (or no) yard spaces can’t participate. Create mini fall arrangements for tabletops, balconies, and patios. Again, create tutorials that help shoppers envision how to create the autumnal aesthetic for small and indoor spaces too. As pictured above, a simple basket arrangement creates the cornucopia ¬†look while also being easy to move from the dinner table to a side table when hosting for Thanksgiving.



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