Use Other Industries to Inform Grower Decisions
Last week we took a look at how labeling technology such as RFID and NFC can impact growers. While these innovations are relatively new to the horticulture industry, retail has [...]
Lifestyle Marketing in Horticulture
Greenhouse Grower had a fantastic article in their July issue about how luxury and lifestyle marketing drives purchases for growers and retailers. In May we also looked at how luxury [...]
Labeling Technology in Horticulture
Labeling Technology Emerges in HorticultureLabeling technology continues to develop, even though it's developed over the past 20 years. While the retail industry has embraced the accountability and organization that [...]
Offer Greenhouse Quality to Counter DIY Hacks
Last week we discussed how teaching customers about propagation can create loyal shoppers. Today we're taking a more in depth look at how some DIY hacks and online [...]
Label Plants That Reduce Humidity
In the summertime, customers may be looking for ways to reduce humidity. They may not know that plants could be a helpful solution. While plants are often marketed as [...]