This article by Greenhouse Grower discusses the relationship between innovation and convenience. It illustrates that as technology develops, it develops ways for consumers to have an easier time with shopping. The internet has provided shoppers with more information. Stores like Amazon has revolutionized the, already convenient, online market. Even curbside grocery shopping makes it more convenient for consumers to make their purchases.
Online Shopping is Convenient and Easy
As we’ve previously discussed, Amazon changes the way greenhouse growers need to think about commerce. The industry needs to consider how to best keep up with this e-commerce giant and create a more convenient shopping experience. Getting your products online with an easy-to-use store will impact sales. On top of that, providing customers with plant care information on your site creates a more engaging experience for them. They will spend more time on your site and will be more likely to return.
Upgrade Your Packaging
Your packaging should help create a product that benefits customers. It’s all encompassing. As we have discussed before, the more information your label provides on plant care, the more it will increase return visits. It empowers black thumbs to develop their skill set in the garden and it shows customers you are considering their needs.
How Else Can You Create Convenience?
Get in touch with your customers. Whether you email them surveys or you get to know their needs through casual conversation, their concerns are imperative. It can give you a clear insight on how you can develop ways to make it easier for them to shop with you and to come back for return purchases.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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