The garden shed is a highly overlooked part of garden design. As a grower and retailer, your horticultural insight is key in providing aesthetically appealing options. So, learn more about how sheds tie into current trends and how label design has the ability to make a major impact. Most importantly, consider your customers’ needs when they’re shopping and discovering how to incorporate their shed into the overall landscape.
The Importance of Good Design Flow in The Garden
Designing a cute shed space doesn’t require an old fashioned, or stylized shed. Instead, consider how the modern designs also work with the landscape. Or, add beautiful details around the structure to hide elements that don’t quite fit in.
Simple tricks include creating fluid pathways up to the structure, and planting large bushes that overtake and hide it. Or, at least large plants like bushes and trees in front of the shed will block its view from the house. Show customers that it’s all about finding the right plant solution. There’s no need to reinvest in a new shed to make it aesthetically fit in.
Mental Wellness Space and The Growing Trend
The mental wellness trend brings meditation, yoga and overall tranquility to gardens. This trend also coincides with Wabi-Sabi, the art of imperfection. For those who use shed spaces as a getaway, they may want the wild, informal look. They may also want the hum that pollinator plants offer. So, when they go to their shed to decompress, they’re not surrounded by the noises of their neighborhood, and instead take in the sounds of the wind running through the foliage, or the buzz of bees nearby.
It Even Works as Camouflage
Some shoppers use their shed to hide unsightly air conditioners, garbage bins, or other household necessities. Or, there may be necessities outside of the shed that need more discretion. Solve this problem by offering plant solutions that enhance the landscape and provide the privacy they’re after.
Plants For The Interior of The Shed
For sheds with windows, adding plants elevates the space. Not only does it remove toxins in the air, but adds life and beauty to the space. Consider promoting low light or small scale plants for shady sheds with small shelving options. Also, consider that for sheds with windows, plants could be brought in for the winter. Create labels that assist your shoppers with this process and understanding which items will need heat. After all, when new gardeners don’t see success, the chances of their horticultural interest next season decreases.
Consider Moon Gardening
Share ways gardeners can continue to use their shed throughout the day. Especially in the summer, when the days are longer, it’s important to make the shed a part of the outdoor enjoyment of the season. Incorporate small sheds with patio spaces and whatever you do, consider lighting. Moon gardening with white plants offers a magical glow to the scene as well. As metropolitan areas grow, backyards shrink. So, for many customers, their shed is already a big fixture in their yard. Instead of hiding it away, this solution creates enjoyment around it. As a result, both garden tools and bonfire and bbq accessories become much more sensible for this location.
Art
Another way to celebrate the shed in landscape design is to add art nearby. Now, the structure looks less like a lonely, ugly necessity, and more like a considered part of the aesthetic. Statues are also fantastic for distracting the eye away from unpleasant details, say faucets, or, for coving them up.
How do you design plant labels that highlight shed options?
So, the impact that sheds have, and the options customers consider is great, but how does that translate to label design? Well, your shoppers must be aware of the solutions to implement them. Labels are one method of communicating new ideas, or linking people to more in-depth information, and have the power to inspire. As a result, impactful label design has the power to position you above your competition and provide value beyond the plant itself. Plus, as you work to educate and inspire customers, the more likely they’ll return to your brand a trusted source and thought leader in the horticulture industry.
Expand Your Content
This thorough information offering is a lot for one label. So, consider intriguing shoppers and linking them on to discover more content. A booklet-style label offers one way to expand on the information, but labeling technology brings people straight to your website. This way, you offer a wide scope of information, you drive traffic to your webpage of choice, and you also provide valuable information right there on the label. It doesn’t have to be fancy technology like RFID (Radio Frequency Identification) or NFC (Near Field Communication), although those are fantastic options. QR codes, simple urls and even hashtags are impactful.
Powerful Imagery
The images you use on your label are crucial. For customers to fully understand how a shed works with the rest of their landscape, they need to be able to envision it. So, instead of using a close up of the bloom, consider showing a backed up photo of the whole plant in a shed window planter or hanging basket. Also, consider using a hashtag, or other labeling technology, that takes customers to a photo gallery specifically for sheds. Then, link this gallery to information on the subject so customers are empowered by the value the label provides.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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