In a Garden Trends Report from Garden Media, it states that imperfect gardening will be a trend in 2018. Instead of seeking perfectly manicured lawns, and constantly maintained gardens, this trend suggests doing the opposite. Embrace the dandelion, let your plants get a little wild and spend some time enjoying the beauty of nature’s natural state.

wildflowers creating an imperfect lawn or garden

Create Imperfect Labels

Don’t take this to mean that you need to create cheap, poorly designed labels. Durability and functionality is still key. No, instead, create unique shapes that contrast other, perfectly symmetrical labels. Use images of wildflowers. Incorporate a dandelion into the design! Show how beautiful your customers gardens are when given space to grow naturally. With environmental concerns of using weed killer, this solution is ideal for a variety of people. So, highlight this fact on the label.

Wabi-Sabi

Wabi-sabi is the practice of appreciating, and even finding value in, the imperfect. It counters the western ideals of perfection and it brings a sense of zen into your customers’ lives. As tranquility is another trend for 2018, embracing the imperfect garden and letting go is key. Watch the below video to learn more about the concept and the history of wabi-sabi.

Educate Customers on Finding Balance

Of course maintenance is still important. Hosting a seminar educated customers on finding the balance between keeping up with the Jones’ and keeping a healthy garden. Some plants will require more time and care, but highlight the ones that require less commitment. For new gardeners, this idea takes the pressure out of growing the perfect tomato plant and instead emphasizes the joy of process. Then, this creates a curious gardener ready to develop their skill.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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