Curb appeal is important to home owners, and according to this Greenhouse Grower article, younger home owners want simplicity. The article states that people are no longer looking for the big kitchen to cook in since the don’t really cook anymore. Instead buyers are looking for the big living room to hang out in.
Curb Appeal Basics
Although these are basics, customers easily overlook these simple ideas:
- Tidy up or hide hoses
- Hide air conditioning units with simple and removable coverings
- Add color and texture with gardens
- Add a small garden around the mailbox, but avoid pollinator plants and plants that overwhelm the mailbox
- Remove large trees that hide the home instead of enhancing it
Floral Displays
Window Boxes
This is a beautiful way to add dimension to windows and create a welcoming look. Year round, these can be updated with annuals, evergreen cuttings or decorative accessories. As you can see in the below image, your customers can use colorful plants to create stunning contrast to their home. That said, window boxes are an intimidating undertaking for new gardeners. Provide easy tutorials or DIY packages to get them started.
Living Wreaths
Creating and maintaining a living wreath is easier than it sounds. Succulent living wreaths are particularly trendy with young home owners since they are hardier plants.
Plant Walls of Framed Living Displays
The above plant wall is excessive for homeowners, and more appropriate as a selfie wall for business owners. A small display, especially near the door in lieu of a wreath, creates interest in a modern way. Again, it adds color and texture to the home as well as creates a welcoming feeling.
Keeping Yards Minimalistic & On-Trend
Since the trend is to keep the home exterior simple, keep your suggestions simple. Recommend easy-care plants, minimalistic design with a big impact, and ways to create outdoor living spaces. If the living room is the most important space for new buyers, find ways to create an outdoor space they’ll want to hang out in.
Share Ideas With Inspiring Label Design
Many customers won’t know where to begin or where to look for ideas. Share some tips and tricks on your label. A booklet-style label easily opens up to provide extended content, such as an inspiring image or a basic living wreath tutorial. Best yet, labeling technology, even something simple like a QR code, provides direct access to your website. Easily link your customers to video tutorials, blogs, and other plants or accessories you offer to aid in improving curb appeal.
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