Thinking ahead is key for any business. As winter approaches, this is the perfect time to plan a garden show during a low season, or to get customers excited next spring. It also provides an excellent opportunity to educate and collaborate.
Tour Local Gardens
Do you partner with local businesses? Are any of your customers interested in displaying their beautiful gardens? A garden show is a fantastic opportunity for cross promotion and to support customers who have an extra green thumb. Offering rewards such as a “garden of the year” sign adds to the intrigue.
Create a Garden Show Right At Your Location
This is the ideal option for drawing a crowd at your location during winter. While your customers are longing for spring, you can provide them with some relief from the dark and dreary weather. You’ll also be providing them with valuable information. At this show, they can build a plan for spring with you, and then return later to purchase the necessary products.
Highlight New Products & Packaging Design
A garden show acts as an opportunity to highlight new products and new packaging design. If you’re incorporating smart packaging in any way, which is designed to link customers to helpful videos, apps or information, you will have the platform to explain the development. It also acts as an opportunity to showcase how customers can incorporate new releases into their current garden.
Or, this acts as an opportunity to host classes, seminars or panels surrounding the gardens on display. Do you have a beautiful succulent garden at your location? A seminar on the basics of creating a succulent garden for inside the home ties in perfectly. Does a local business feature a shade-loving garden design? A tour or seminar on location discussing how to create something similar would prove timely and helpful for your customers. These informational sessions also drive business back to you. By inspiring and educating, you provide customers with the tools they need to shop confidently
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
Connect with us on social media!
