Water gardens are a great way for your customers to continue gardening throughout the winter. It’s also a fantastic option for those who live in small apartments to bring life into their space. A lot of millennials are drawn to succulents for their simplicity, but water based options are another way to develop their curiosity with horticulture. Check out these top trending options.

Please note that varying lifespan depending on care is ideal label information. Let your customers know how to make their plant last longer to enhance their experience and create loyal customers.

Indoor Water Lilies

The below video walks through the growing process for lilies in a large container. This project requires a lot of space, but also creates a tranquil centerpiece for zen gardens and mindfulness indoor spaces. For home owners, these lily water gardens create a unique arrangement to prep for springtime. It also offers an opportunity to add fish to the garden and take home a pet to live in a more natural environment. This unique set up is a fantastic option for balcony spaces too. When they freeze in the winter, the space is open to be repurposed with glowing accessories. 

Aquaponics Water Gardens

On top there are plants and below, a fish. Aquaponics is quickly increasing in popularity for its simplicity and pet friendly capability. This product is ideal for kitchen countertop and window sill gardens where your customers can quickly pull off sprigs for cooking. It also adds life to any space in more ways than one. Another ideal match for renters and those living in small spaces.

Back To The Roots Aquaponics Water Gardens

Back To The Roots Aquaponics Water Gardens ( https://backtotheroots.com/collections/best-sellers/products/watergarden )

 

Grow Herbs in Jars of Water


Growing herbs in water
is another way for customers to add life to their kitchen, all while maintaining easy access to cuttings for cooking. When overwatering isn’t a possibility, new customers will get excited by the practicality. It also helps that they only have to worry about adding more water. The less it feels like a chore the better.  Plus, mason jars and reusing cans is growing in popularity. It’s a handcrafted aesthetic with an environmentally friendly angle. Win-win.

 

Commonalities Between Water-Based Plants And Other Products You Offer

All of these options are suitable for apartments and small spaces. Even the large lily container is perfect for an open corner or sunroom. So, use these principles to cross sell. What are some fairy garden accessories suitable for these containers? Promote other soil-based plants that remain small and easily managed. Anything that loves low-light situations is an added bonus.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

What does this mean for you label design?

So, since this trend is still developing, labeling design becomes much more important. Clearly communicating requirements in a simple way makes the product more accessible to all gardeners. A booklet-style label offers more content space to expand on these ideas. Show customers how to care for the plant with a simple graphic tutorial, or QR code to a video tutorial. It creates a personalized experience. Also, incorporate pictures of people using the product to make instructions clearer. Instead of a little stick figure putting the piece together, they see a real person constructing the garden.

Promotions Are Key In Getting The Word Out

Create promotions on social media. Even try a “water week” where water based plants and growing options are highlighted. Host webinars proving tutorials on the various growing processes. The more access your customers have to understand how it all works, the better. Or, even share customer generated content when they create their own indoor water garden. Create a contest where the best designed container wins a gift card for all your springtime releases. It’s important to find exciting ways to get customers excited enough to share what you’re selling. Engage, excite, and inspire.

Great Lakes Label wetstick water resistant label

The WetStick™ Label

This label is so water resident that the label chemistry makes it ready to apply underwater. While this isn’t recommended for environments soon to be housing fish due to the adhesive chemicals, it is effective. No matter how wet it gets in the process, you can guarantee any instructions printed on your label will stay in tact. Throughout the creation process, and depending on the grower, a water garden gets messy. Make the process stress-free with a label that will always stick to it’s container without any color bleeding.

Is this the future of horticulture?

Likely not. While indoor landscapes are growing in popularity and so are water oriented growing options, this won’t become the standard. That’s why this option is ideal for those who like developing unique spaces to inhabit or tranquil getaways within their own home. When space is limited, and winter has hit, show them there are still unique opportunities to liven up their spaces and get excited to grow something new. 

Lastly, Be Open

Hort is all about play. Embrace the new experiences and encourage the same for your customers. Try something new, like a water garden, and learn from it.  You might just find it makes a big splash.

 

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

Product Guide button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

SaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSaveSave