As you look ahead toward your goals for the next year, consider how an outdoor theater incorporates into current horticulture trends. You might be surprised to find out that plants and backyard movies go well together. Or, that you have simple ways to promote it.
How do plants factor in with an outdoor theater?
First, mosquito repelling plants offer a safe haven when sitting still to enjoy a film outside. Make sure this value point is marked on all labels. Even if it doesn’t directly reference the backyard cinema, it still provides this valuable information to these customers. Also, consider how fragrant plants build an enjoyable sensory experience.
Seasonality & Moon Gardens
Spring and autumn also offer an opportunity for gardeners to enjoy these spaces when the weather holds up. In fact, the cozy experience runs in-line with the hygge trend of finding joy in homey atmospheres. So, add brightness with light plants what will naturally glow in the moonlight. After all, moon gardens help to extend the day and provide even more enjoyment out of a backyard.
The Label Design
So, how do you incorporate these ideas into your label design? First of all, consider the investment in equipment it takes to run a set up like this. Not every customer will, or should, create outdoor theaters. Instead, keep it subtle. Again, promote the value points to plants and let customers make their own connections. However, for a more direct approach, include information and inspiration within a booklet-style label. Or, use labeling technology to link shoppers to valuable blogs and videos on the topic.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and even labor with The Complete Guide to Horticultural Labeling Automation e-book. Click here to download the guide.
Connect with us on social media!
