In the summertime, customers may be looking for ways to reduce humidity. They may not know that plants could be a helpful solution. While plants are often marketed as drought and sun tolerant, humidity reduction is useful for renters and home owners alike. As we’ve previously discussed, some customers need to understand the benefits to owning a plant before they make the investment. This is yet another attribute to entice so called “black thumbs.”

air plants in glass container - plants that reduce humidity

Label Which Plants Reduce Humidity

A customer may be shopping for for succulents when they see a label marked “humidity reducer.” Suddenly an interest is sparked. Now they are aware that plants can influence the indoor climate, but also have an idea of which plants help.  All you have to do is incorporate a simple graphic or phrase on your label. It doesn’t reduce the amount of space you have to design with, and it enhances the customer experience. Win win!

 

Create Humidity Reducing Combinations

Make it easy for your customers by creating arrangements dedicated to reducing humidity. Further segment this niche by sun loving and shade loving plants to create a line of arrangements. Package the combination with a custom label that highlights this fact, and draw shopper attention. Since succulents are a trendy item, incorporate what’s aesthetically popular with what is useful. The combination makes it easy for shoppers to understand what will improve their indoor air.

Incorporating labeling techniques such as foiling, metallic stock or embossing will prove helpful in capturing attention. Using a booklet style label allows for more information to be provided about the plants, empowering the customer to grow with ease. Link the customer to more information on the topic by using smart packaging techniques

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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