As tags continue to develop, labels are becoming poised to replace plant tags¬†altogether. While this panic¬†inducing thought seems like a disadvantage, there are actually many upsides to the transition. As a result, this change go so far as to be a positive change for the horticulture industry.
Let’s ignore big box store requirements for a second. Of course, if tags are protocol, then there’s no question that they’ll stick around. No, instead, this is a hypothetical conversation about how labels, as an alternative, may grow and why. Also,¬†should the industry shift, consider what is gained, what is lost, and what is transformed.
See if We Can Replace Plant Tags with Labels at Cultivate
Next weekend we’ll be in Columbus, Ohio to attend American Hort’s trade show, Cultivate. So, meet up with us at booth 1861 to discuss this topic and more! We’ll also have the following labeling systems on display (and yes, tag labeling options):
We’ll also have samples of labeling techniques and options mentioned in this blog. Visit booth 1861 and speak to a team member to take home samples.
Are labels even able to do everything tags can?
Tags offer added value for customers. They provide information on the plant, a visual reference, and even a garden marker. Labels not only offer the same information, but they offer more space to do so. Plus, the labeling industry is developing to offer unique solutions, and eye-catching options, that tags don’t.
Get Creative to Make Up The Difference
Tags are often used as gardening markers. So, when the plant gets cut back in the fall, or when it’s first planted in the spring, gardeners know exactly what will sprout and bloom. Admittedly, you can’t pull a label off and stick it on the ground, expecting it to last. However, a water resistant label like The WetStick‚ĄĘ, mixed with a removable panel on the container itself easily makes up for this gap. It acts as a tag while also eliminating wasteful, and unnecessary plastic.
The Ways in Which Horticultural Tags Can’t Compete¬†
Okay, so labels can do just as much for your brand as tags. Well, actually, there are a few ways labels outperform and replace plant tags. In fact, they offer your brand an advantage in several ways.
Labels offer various innovative techniques and customizations like foiling and embossing. This provides opportunities to catch customers’ attention, emphasize characteristics of your item, and entice customers to pick up the plant. Once they do, they’re far more likely to make a purchase. So, while a tag shows an image of what a plant looks like, labels boldly communicate that a flower shines at night through metallic petals that catch the light. Or, emphasize your product is a pollinator plant with a tactile coating which makes the bee look extra textured.
Booklet-Style Labels For Added Content
Booklet-style labels offer extended content in a way that tags can’t. So, use the same amount of space to provide three times the inspirational photography, informational content, and engaging links. Again, this labeling option entices customers to pick up the product and examine it further. So, not only does this offer more information for the customer, but it offers more space to sell complimentary accessories, and upsell a plant. In this case, what’s good for the grower is good for the gardener.
Water Dissolvable Labels
Looking to reduce waste for your customers? Water dissolvable labels mean that container arrangements won’t be left with label residue and they can keep packaging to a minimum. Or, if customers put a container outside, they can wait and let the rain wash it away all on its own. Obviously, tags can’t be washed away. While this isn’t necessary for many items, it’s still a relevant option to enhance the shopping experience for many customers.
Environmentally Friendly Stock Options
There’s a growing concern for the sustainability of packaging materials, and understandably, anti-packaging trends are surfacing in several industries. ¬†So, address the concern head on by using sustainable labeling materials such as recycled stock certified by the Forest Stewardship Council (or FSC). Consider how these labels compliment any sustainable plant options, furthering the cohesive nature of your brand’s values. So, by using a sustainable stock when promoting sustainable plant options, it shows the brand doesn’t just talk the talk, but walks the walk to support customers’ concerns.
While it’s not likely that big box stores will want to replace plant tags with labels this year, it is possible that there will be a period of time where some require tags, and some labels. In this case, there will seem to be a middle-ground where any kinks are worked out and growers get their bearing on the situation. So, if that’s not ideal, consider the way labels impact your on-site store. Test out labeling options and consider the ways your label surpasses your tags. Or, even consider the ways labels better suit customers and save you money.¬†
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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