Living umbrellas were a captivating topic in the November issue of Greenhouse Grower. It’s a creative solution to a common problem that promotes plants and also creates a beautiful structure for any garden. It’s important to provide customers with something truly unique. Something that offers value, even makes you as a grower invaluable. Don’t make it complicated, find a simple way to create the living umbrella structure. It’s the consideration that counts.

Promote The Ways Living Umbrellas Are Great

Have you ever sat down under a tree on a sweltering hot day? The living umbrella is a structure composed of plants, so imagine if you were able to move that shade closer to your house. Or, if you live in an apartment, imagine if you were able to add it to your balcony for added privacy. On top of this, it adds extra beauty with potential blooms all summer long. Trees are great, but they can’t be moved around your patio when you want to change up the design. Always promote the value points to your products.

picnic table under a tree - living umbrellas

Incorporate Your Own Innovative Ideas in Spring

We’ve looked at ways you can incorporate art and other businesses into your marketing plan. Collaboration is one way of creating winning ideas for your customers. With fresh perspectives you can create innovative bundles any gardener will need to buy. For example, collaborate with a local coffee shop to sell their mugs, snacks or coffee ground alongside outdoor furniture, living umbrellas, and plant containers.

Alternatively, getting a sense of your customers’ needs through observation and surveys are key. Empathize with their needs before you find a unique solution to their problem. For creating unique structures like the living umbrellas, consider collaborating with local businesses for cross promotion.

Optimize Your Label Design

For new products, customers will need to be altered about them. Promote releases in store, on social media, and on your label design. In the case of living umbrellas, using a booklet-style label that can be opened up to offer planting instructions is ideal. Make it easy for your customers to know how to use, and enjoy your product.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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