The no-waste food movement is growing, and it will have a direct impact on the agriculture industry. This trend stems from the fact that (according to Modern Farmer in 2013) 40% of produce is thrown out. To reduce waste, create a more sustainable future, and eat clean, customers are developing edible gardens. There are plenty of guides to aid you in the creation of these edible gardens, such as those found on the Green Pinky. Some may still feel that with edible gardens come great responsibility, so –

Value is Key

As the movement for a more sustainable future and for all-natural food continue to develop, the desire to buy edible plants will also grow.  That’s also a good sign for sales. Understanding the growing desire gives you leverage to show customers the value your products have in their life. It even puts power into their hands, which is something black thumbs believe they lack.

Younger generations are hesitant to invest in a garden and the responsibilities of one. By highlighting indoor garden options and relieving gardening concerns, you grow their interest. Once people are aware of the benefits, and ease of care, nothing will hold them back from investing.

no-waste food movement - person gardening

How Does The No-Waste Food Movement Affect Packaging?

If educating potential customers on the benefits of growing edibles at home is key, be sure to do so right on the label! Link them to blog posts and videos created for the type plant they buy with care instructions and handy tips for first-time gardeners. Link these content pieces using QR codes.

Or, create a bold statement. Make room on your label for phrases like “40% OF PRODUCE IS THROWN OUT.” Seed packaging could exclaim, “PESTICIDES NOT INCLUDED!” Brief phrases that get your point across can create intrigue for the general shopper. It provides them with an opportunity to stop and investigate your product further.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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