Lawn & Garden Retailer’s May issue focussed heavily on edible advantages and how to sell effectively to customers. So, check out a few of these related articles linked below.
From a marketing standpoint, we’re going to explore how growers even get customers on board with incorporating edibles outside of the vegetable garden.
There’s No Need To Separate Edible Plants From Florals in Foodscaping
So, what is foodscaping? It is the movement to incorporate edibles with florals among your gardens. Don’t classify fruits, vegetables and even herbs as ugly. They infuse color and texture into any garden!
Instead of separating edibles from florals in-store, create combinations that reflect this trend. Show customers how it would look in their own garden. Even use labeling technology to link them to inspirational tutorials. Spark their imagination and also create labels that educate.
Take Advantage of Edutainment
Some customers may be hesitant to buy fruits, vegetables or herbs because of the care they need. So, if a green thumb backs away from edibles, it’s a good sign they need to find the right fit and be better educated on its simple care.
Focus on one easy-care edible to focus your customers’ attention on. Or offer new varieties of that plant, create events around the release of the product and even host educational sessions to teach customers how to care for it also. With smart packaging techniques, this information becomes available at any time.
Tabletop Decor
Instead of hiding away edibles to the back corner of your store, highlight how to display these pants as a centerpiece on a table. Allow fire truck red tomatoes or vibrant green peppers to take center stage, and live close to the kitchen for ease of access. Design labels that feature imagery of interior decor with edibles. It allows customers to further visualize various possibilities in their own home.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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