Pantone named ultra violet their color of the year for 2018. This choice also transitions us out of (2017 color of the year) Greenery’s calming impact. Instead, we head to Ultra Violet’s mystical and mindful influence. So, incorporate this color into your own label design.

 

What Pantone Says About Their Color of The Year, Ultra Violet

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

This color has always been associated with royalty, mysticism and also mindfulness practices. With the popularization of zen gardening, this color even directly reflects developments in the horticulture industry. So, it is the perfect color scheme option for zen garden labels.

A Natural Transition From Greenery

Greenery was Pantone’s color of the year for 2017 and also represented tranquility and nature. It even implied that in this busy, tech-oriented world, people would seek refuge in the natural world. This year, the color implies that your customers will create spaces for themselves where they can take a breath. Consider how this message shapes your label design, however small.

Great Lakes Label Ultra Violet Pantone Colour of The Year 2018

Use Ultra Violet in Your Horticulture Labels

Funnily enough, Ultra Violet pairs well with Greenery. So, transition promotional labels from last year easily. Or, instead, incorporate this trendy color into your current designs for an update that will also stand out from your competition. Set a serene scene, even while also boldly catching customers’ attention. A bold approach seems counterintuitive to tranquility, but it all depends on design intention.

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