Supertunia Bordeaux is the 2018 Annual of the Year as dubbed by Proven Winners. As a Proven Winners retailer, it’s time to plan ahead and use this information to your advantage. Last week we also looked at how you can use labeling to promote Black Pearl Heucheras as the perennial of the year. The approach with this annual differs from its perennial counterpart.

Proven Winners' 2018 Annual of The Year, Supertunia Bordeaux packaging and flower

Proven Winners’ 2018 Annual of The Year, Supertunia Bordeaux

Labeling Supertonic Bordeaux as the 2018 Annual of The Year

Luckily enough, Supertunia Bordeaux and Black Pearl Hauchera look great together! Last week we looked at how creating perennial combination concepts are ideal for new gardeners. Incorporating these annuals into the mix are ideal. At least as an alternative option. It promotes both plants and allows for new gardeners to work with an easy-to-grow annual. While it won’t come back next year, this option dips their toes into the water of annuals.

Incorporate these suggestions onto labels and add them to gardening accessories and other related products. Once you do, it draws customers over to these plants that have been carefully selected for them. Don’t forget to use the “plant of the year” logo too!

Connect To Your Customers With Smart Labeling

As mentioned in the previous blog, smart labeling is a technique where, through the use of labeling, customers are directed to helpful content. That could be an app that reminds them to water their plant, or a video teaching them all about their new Supertunia. This smart label is an ideal addition for accessories and products that help with growing Supertunias. It also allows growers to highlight the benefits of the plant and even go in-depth with their provided information.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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