Live stream capabilities are currently available on Facebook, Instagram and Twitter, Facebook being the most popular. Once the video has been completed, it remains on the profile, making it an evergreen piece of content. It creates an easily accessible way to connect with customers or followers on their own schedule and provide them helpful information for free.
The Value of Live Steam Events
As mentioned, live streams provide an opportunity to connect with customers and provide them with helpful content for free. Beyond that, they are easy to create and don’t require a professional setup. All you need is your smartphone and a page to post to (an internet connection helps as well). Viewers have the capability of interacting with the video in real time, so anyone who shows up as you stream has the potential to have questions answered immediately in the video. On the creator side of things, you have the capability of seeing comments roll in, providing you with valuable access to your customers.
Prepare A Custom Presentation or Record an In-Person Seminar
There are many ways you can go about your live stream. There is value in setting it up to simply record any seminar you are hosting in-person, on-site. Alternatively, you could create something separate for your social media profiles and speak directly to the camera. This creates an intimate environment with a personalized feel.
Create a Marketing Plan
The more time that goes into your stream, the more you should market it. Here are some ideas to get you going:
- Create a Facebook event page and once the live stream begins, share the link into that event page
- Share your event incite through your e-blasts
- Create posters to hang in your nursery/greenhouse/garden center
- Create custom, secondary labels with event information, see below
- Have your customer service employees mention the event to customers
Differentiate Your In-Person Seminars From Your Live Streams
Offer value that customers get by visiting your location that customers who tune into the live stream won’t receive. If you charge money for your seminars, condensed versions are ideal for online. Or, incorporate a gift into the price of the in-person seminar. While online viewers get the information, in-house customers also receive a plant based on the topic. Use the online video to entice customers to visit.
Promote With Custom Labels
Custom, secondary labels are easy to apply on products relating to the topic of the seminar. As seen above, the label does’t have to be complex. Bare minimum, a black and white label with the event basics is enough. It also shows customers that they can learn more about taking care of the plant they just bought as well. This is why it is important to add the secondary label onto products related to your stream.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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