Out of all the social media networks, Facebook has more than 1.4 billion users. This makes Facebook the dominant social media outlet. Here are some ways you, as a greenhouse, can use social media to your advantage. People are looking for a personal connection, and now it’s easier than ever to provide that for your customers. Yes, even in the horticulture industry.
Post & Engage on Social Media
Having an unused profile looks unprofessional and it will turn people away. While you don’t have to post content every single day, making the effort will pay off. Then, when people respond to your posts, be sure to engage right back with them. Even if the comment is a negative one, having transparent dialogue and striving to make their experience a more valuable one will allow other customers to witness your excellent customer service.
Vary The Type Content
Not only should your message vary, but the type of content should too. Using your profile to only promote yourself is not necessarily going to draw in customers. The more your focus is on the customers’ needs and interests, the more likely your followers will actually engage. Try mixing up the type of content as well. Photos and videos are proven to be more effective in catching people’s attention. Posting text only updates all of the time will not engage your followers .
This is where using multiple social media websites comes in handy. It sounds like it would be more work to keep up, but in fact, with the cross-platform integrations, it’s a breeze. Taking candid photos of your greenhouse production line, for example, on Instagram can be easily shared to Facebook and Twitter.
Daily Check-Ins
You don’t necessarily need to post every day on social media, but checking in on your notifications every day is a quick way to stay engaged. It’s best not to leave comments and messages unanswered, especially if it provides you with the opportunity to sell a product.
Consider Their Concerns
As briefly mentioned previously, your posts should be targeting your customers’ needs and concerns, not your business’. There is overlap. You customer may be curious to know how to take care of a succulent. By creating a small video with your succulents, you can explain to them how to best care for the plant. You’re both thinking of the customer and showcasing your product. The more customers value your opinion and come back time and time again for more information, the more likely they will be to make another purchase.
Lastly, be authentic and be there for your followers.
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