According to new research provided in this Forbes article, current horticulture trends are backed by science. Understand your customers’ needs and communicate plants value points with this new data. 

zen garden

Mental Wellness Spaces and Zen Gardens

Customers are creating spaces to get a deep breath of fresh air. Even the latest Pantone choices for color of the year in 2018 and 2017 represent this trend. Now, research shows that touching plants reduces both physiological and psychological stress. It’s also shown that soil contains “outdoorphins” which are essentially natural antidepressants by encouraging your brain to release more serotonin. In fact, studies show that plants encourage faster healing.

Science Says Plants Clean Indoor Air

Last month, we published a blog all about plant’s pollution cleansing capabilities. Along with the ever-increasing metropolitan areas and apartment renters, indoor garden spaces are more than a trend. As homes grow smaller, the need for nature increases.

Studies show the following pollutants are rampant in indoor spaces:

  • asbestos
  • mold
  • radon
  • formaldehyde
  • benzene
  • carbon monoxide

Studies also show that rooms with plants contain 60% less airborne molds and bacteria.

office crowd desk space plant

Other Fascinating Results

Encouraging plants in the workplace is ideal for a reason. Not only does it increase your shopper demographic, but plants improve employee performance. Research shows that plants improve concentration, memory retention, productivity, creative performance and problem-solving skills. 

The Forbes article also mentions that plants even act as a natural humidifier. A great way to promote plants during the winter months! Get customers thinking about their indoor spaces again.

Add These Results to Your Label Design

What’s great about this data is that it makes for digestible value point advertising on your labels. Promote the statistics with small graphics, or even use a booklet-style label to extend your space to fully explain the research. It’s also impactful for your imagery. Use photography or graphics that represent clean air, tranquility, and productivity.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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