This article from Greenhouse Grower covers the seasonal trends for the last half of 2017 and 2018. We’re taking that information and showing you ways you can incorporate the trends into your labeling design.
Seasonal Trends Overview
- neutral and gold colors are an emerging trend
- earthy, clean and tranquil themes play into the aesthetic
- techniques like embossing or adding texture with tactile coating will enhance your brand appeal
Autumn 2017
- traditional autumnal colors rule the season
- extend your poinsettia season and provide unique color options
- cosy textures and geometric patterns are ideal
Labels with a wood veneer would add definition to your label while creating that trendy cozy texture. Not only that, but it would compliment the golden and warm tones of the season. If you are looking to extend your poinsettia season, this bold label stock choice would be ideal to draw attention to them.
Winter 2017-2018
- neutral, monochromatic palette with accents of muted golds, roses and lavenders
- small scale texture like snakeskin and subtle touches of gold in your design
Snakeskin is a bold and luxurious statement. If you are looking to incorporate this trend on your packaging, use tactile coating to make it more realistic to the customer. Use foiling on details like the label title to incorporate the gold into your muted color scheme.
Spring 2018
- pinks and corals are the on-trend color scheme
- matte and glossy finishes
- stripes and color-blocking in design
Use matte and glossy finishes on your label to enhance your design. Compliment your plants’ natural color with color-blocked design. Color-blocking is great to emphasize the product name or the important information.
Summer 2018
- bright, highly saturated, contrasting colors like red, blue, orange and green match the bright, sunny season
- geometric shapes and synthetic look contrast the natural elements in the previous seasons
- use sparkles, oversized knit and bold texture
Compliment the natural geometric shapes of your plants which a geometric label. Don’t be modest, in fact, the more outlandish the shape, the better! Incorporating sparkles and grit coat to add some on-trend flair. Your bright plants could also use contrasting label color schemes to make the product pop off the shelf.
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