Bear’s ear, more formally known as primula auricula, or auricula, and even mountain cowslip is a flower which grows on rocks in central Europe. This plant is seen on the Alps, Jura mountains, the Vosges, the Black Forest and the Tatra Mountains. So, learn how this plant will excite your customers.

Bear's Ear garden auricula, Primula x pubescens cultivar

Bear’s Ear Specifications

  • An evergreen perennial
  • Grows to 20 cm (8 in) tall by 25 cm (10 in) wide
  • Flowers grow in clusters on 5–20 cm (2–8 in) long stalks

Designing Complimentary Labels

For bright warm blooms, compliment them with bright label design. Even foiling a golden detail will enhance the vibrancy of the plant. So, when the label shines in the light it not only draws shoppers eyes to the packaging, but also to the plant itself.

Alternatively, contrast such vibrant colors with warmer tones on the cool side of the color wheel. Warm purples and greens compliment and contrast the plant at the same time. As a result, the colors won’t look out of place.

Where font is concerned, the simpler the better. For such a vibrant plant, the color should be the main attraction. Use color within the font to create dimension and interest. Even emboss letters to elevate the design.

Minimalism is a fantastic way to keep the focus right where you want it also. So, use labeling technology or booklet-style labels to provide customers with added value. Also, consider how a secondary label applied to the back of the container allows the font to focus on artful presentation. It’s all about competitive and exciting merchandising. It’s all about providing the customers with the best experience possible.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and even labor with The Complete Guide to Horticultural Labeling Automation e-book. Click here to download the guide.
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