Free tools, like this bee friendly plant guide, makes it easier for customers to find success with their gardens. The easier new gardeners find the experience, the more likely they are to develop an interest in horticulture. Plus, these tools naturally emphasize the benefits plant offer much like labeling value points on the label.
Don’t Take The Easy Route For Providing Free Tools
Don’t offer tools for customers simply because they benefit the company. Instead, make sure they are tools customers can actually use while they garden. So, recipes for the produce, landscape designers, or informative guides are all valuable offerings. Where will your plants get used beyond the garden? Make content for your various demographics.
You Don’t Need To Know Coding To Make Something Impactful
Just because a search tool is helpful, doesn’t mean a great e-book isn’t. Consider your brand’s capabilities and it’s unique voice. What can you offer that nobody else can? Do you host a killer seminar in house? Film it or live stream it and share that tool as evergreen content!
Make it Noticeable on Your Label Design
Use labeling technology, even a simple QR code, to make it easy for customers to connect with the tool you’ve created. Then, add it front and center. Make sure it’s big enough that the QR code works, and also so that customers check it out right there in the store. The more they engage with the tool, the more likely they are to bring it home. So, not only are you offering value beyond the point of sale, but you’re offering value right there in-store.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
Connect with us on social media!