It’s important to communicate to customers how to transition garden trends throughout the seasons. Before you know it winter will be here. So, communicate how to winter over plants and bring plants inside. Even impactful imagery helps communicate these ideas, and what the outdoor landscape will look like when the trend is no longer in season.

First, what are the trends?

Knowing the trends that grew and developed over the spring and summer will help you know how they will progress in the upcoming seasons. Get a better understand as to why gardeners are drawn to these trends to better communicate what appeal still holds true in the colder months. After all, a little understanding goes a long way into creating more empathetic, valuable label design.

Zen Gardens & Mental Wellness Spaces

The zen garden and mental wellness spaces offer the same solution to problems that arise in such a technologically interconnected world. For indoor spaces, many little touches like a jade bonsai, or gemstones build upon the aesthetic. This trend seems to have build slowly over time, but grew majorly with the rise of social influencers and the burden of technological advancements. Now, gardeners, especially younger generations, desire a breath of fresh air away from the hustle and bustle of everyday life.

Sensory Gardens

Sensory gardens have been around for a long time, however, there has been a rise in creating a full sensory space. Tactile foot paths, foodscaping, and even the wild nature of wabi-sabi gardening have grown. Sensory gardens tie into other trends because they’re tranquil, they often create a buzzing garden full of pollinator plants, and they even frequently double as moon gardens. So, this trend on several levels. 

Pollinator Gardens

Pollinator gardens quite obviously attract pollinators like bees and butterflies with, you guessed it, pollinator plants. With bee populations declining, many shoppers are making this a priority in their own spaces. Obviously, this trend won’t last through the winter, so, the issue becomes bringing plants back with full health for the spring, or creating a homey space to attract pollinators in the springtime.

Moon Gardens

In the summertime, moon gardens seemingly extend the hours of the day. By escaping to the great outdoors at night, the space offers more value, comfort, and seasonal festive flair. While the fall offers time to spend time cozied up around a bonfire, the winter is much harder to enjoy outside for most people. So, consider the ways a garden space can be enjoyed from inside. This also correlates to the hygge trend of creating cozy environments.

Why Transitioning Matters

Transitioning is important so that customers keep their plants protected from the winter harshness. Plus, it’s important in providing them beauty throughout a typically long, bleak season. Then, on top of that, helping customers transition shows them that you care about helping them find value and success in their gardens. In turn, this increases the chances of them making a return purchase.

Indoor garden spaces

Another way to transition the outdoor space is to bring it inside. Show customers how to liven up the indoor space when the exterior won’t bear blooms or even foliage. Many customers are already designing for indoor spaces only, so this should already be a key part of your label design considerations.

Transition Garden Trends With Impactful Label Design

The main way to reach every single customer who shops with you is by adding valuable information about the seasonal transition to your label. Consider it a promotional label. Because, while not promoting a sale, or company-oriented value, you’re promoting customer-oriented value. 

Eye-Catching Photography

Photography is crucial in instantly capturing attention and simply communicating an idea. Especially when plants use collages to show customers the seasonality of the plant. Anything that establishes an authentic way to give customers an idea of how the plant transitions season to season is key.

Highlight Aspects With Innovative Labeling Techniques

Labeling techniques like foiling draw the eye right where you want it. Even if there are value point graphics which cover how the plant transitions using minimal space, it still makes it one of the first things customers see. Alternatively, add techniques to the photography to further emphasize the transition. So, foil the snow, fall leaves, spring blooms, and summer foliage to attract attention. 

Try using booklet-style labels to expand on any pertinent information regarding keeping plants safe and healthy throughout winter. This way, it’s easier for customers to pull off the top panel, stick it to their fridge, and have it easily accessible when it’s time for the seasonal transition. When they find success in the garden, they’ll continue to develop the skill and make return purchases with your business. When the label puts customers first, and outperforms the competition, shoppers will take note.

Link to Valuable Information With Labeling Technology

Another way to connect customers to valuable information is through labeling technology. When the label itself doesn’t offer enough space to provide content on the topic, link to it. NFC (Near Field Communication), simple urls, QR codes, and even hashtags offer opportunity to link shoppers to a helpful digital space. Then, offer ogival blogs, video tutorials, and social media posts on the topic. So, when customers connect to the digital content, it’s so original that it shows your brand cares about their specific needs.

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