Why do people like plants?
This is a question that needs to be answered when developing a successful label. By discovering why people like plants, you can adjust your design to showcase the features they are looking for. Or, with this knowledge, you will be showcasing features of plant ownership that customers didn’t even realize would be important to them until you pointed it out.
This Vice Article, and this Greenhouse Grower article both focus on Millennials’ impact on the market and how to understand this generations’ motives in purchasing. Both articles share the same sentiment. People are looking for reasons a plant can enhance their home, and reasons why owning a plant is fun.
Provide Real Stories
Similar to the Vice article, you can provide real stories, especially local stories, highlighting why people enjoy owning plants. This not only creates cross promotion for local businesses or public figures, but connects customers to real life reasons why plants can improve surroundings. A brief Q&A on a tri-panel label or a QR code that links to your blog are both ways you can make this storytelling style work for your label design.
Showcase DIY Enhancements
People of all ages love DIY projects. They get creative juices flowing and they offer an opportunity for a family to spend some quality time together. Including ideas for projects infuses new life into shopping experience.
Offer A Variety of Pots & Displays
Customers want to design a living space that feels truly authentic and unique to them. Big clunky pots are out of style, and light, vintage styles are in. When selling pots, incorporating that vintage vibe, or again, DIY customization can make all the difference in a customer being able to envision the pot in their home.
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