Winter topiaries may seem like a daunting task for customers who don’t yet have a topiary in their garden. That said, it is an excellent way for them to create interest throughout the year. It also is an excellent way to get customers coming back to your products in the slow season.

Starting From Scratch

The below video is a basic tutorial for customers who are just starting to experiment with topiaries. Providing simple instruction in-store or on the label will also help customers get their bearings. Having a beautifully manicured evergreen is enough for some. For others, adding interest to the garden year-round is important, and this is where showing them creative solutions is crucial.

Your customers may have something like this. How can they use their winter topiaries to create more interest during the winter?

winter topiaries

Decorate

It’s simple, but adding outdoor lights, bobbles, ribbon and other exterior decor creates visual impact with the plant. Alternatively, once other plants die off for the winter, the ground space is wide open to your customers. Add accent stones, globe lights (as seen below) or evergreen container arrangements for an elegant look.

Topiary Alternatives

If your customer doesn’t have an evergreen ready to decorate, show them alternative ways to create a topiary. Instead of using plants, offer gardening accents they can use like these light globes. Other materials such as stones, and cut branches create beautiful alternatives as well.

Outdoor globe lights as a topiary

Image from Better Homes & Gardens (http://www.bhg.com/christmas/outdoor-decorations/outdoor-christmas-lights/#page=5)

Provide a Greater Impact With Labels

Get your creative solutions out there through social media, in-store promotions, seminars, and best still, your labels. Create promotional winter holiday labels highlighting topiary tips, or offer creative DIY packages. A secondary label also does the trick. An easy to access link to an inspirational slide show, video tutorial or Pinterest board is perfect.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.

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