Getting Customers to Understand Plant Tags

Plant tags aren’t going away any time soon. That makes understanding them crucial to the success of your customers’ gardens. It can be overwhelming for new growers to read a tag. Here’s how this simple education can make a lasting, positive impact on younger gardeners.

Make It Easy to Understand Plant Tags

For beginners, the plant tag can be an intimidating source of information. This doesn’t mean that plant tags need to be redesigned, but it does mean that customers need accessible information on how to read them. Link them to content like the above video that makes the information easy to process. Provide videos, pamphlets or store assistance in order to provide a more valuable and engaging experience. This also goes for zone information. The average greenhouse customer may not know what zone they are in. Make it easy.

Reduce Potential Failure

If a customer doesn’t know how to read a tag, they aren’t getting all of the crucial information for their plant’s survival. They may not be in the right zone. Or, they may not plant it in a spot that gets enough light. They may not have what it takes to keep their plant alive. This will be discouraging for young and new growers, so by reducing their failure you increase the likelihood of return guests.

Make it a Kit

The easier the better. That’s why kits providing customers with everything they need to successfully raise their new plant is ideal. Incorporating instructive labels or pamphlets on how to use everything in the kit will make this package a success. It also provides a handcrafted feel and personal connection between the horticulture professionals and the black thumbs. By eliminating confusion, a lack of access and difficulty with instruction, you create a happier customer.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.