How can you create effective social media branding and connect with your followers on a personal level? Setting up your profile with these key items can transform you into a professional brand with a clear message. It’s quick and simple!
Use Images Effectively
If you have the option for a cover photo, use the space to your advantage. Don’t repeat images on your profile picture and cover photo, however, as it appears unprofessional and out of touch. Having your logo as the profile picture and then included on the bottom of the cover photo is an exception to this rule.
Instead, be sure to keep your look consistent across platforms and use high quality images. Showing off products, people, and your greenhouse creates an approachable feeling for your visitor. It’s as though they get to know you as a person and get a sense of the atmosphere of your business.
Give A Behind The Scenes Look
Show off your potting, growing and labeling process! By simply running your camera through the production line, you can create dynamic cover photos showcasing your products and your greenhouse.
Are you taking a picture of the team for your cover photo? Why not position them in front of the greenhouse or a row of plants? Again, this allows the visitor to see the environment, products and people that represent your social media branding.
Fill In the Blanks To Create Well Rounded Social Media Branding
Be sure to fill out your page’s “about” sections with a clear and consistent message. Not only does this add to the professionalism of your page, but it provides your visitors with insight on what makes you unique as business. This could be an opportunity to mention plants they won’t find anywhere else, what big box stores carry your items or create a call to action to visit your location.
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
Connect with us on social media!
