Sustainability is an important topic for many greenhouse customers. They likely arrive at your business in an effort to shop locally and support small businesses nearby. Not only are environmentally friendly practices important to these customers, but they also want it to be easy to shop.
Communicate Sustainability Practices
Whether it’s done with signs, posters, website posts, social media ads, etc, it is important to communicate your green practices. Highlight any new eco friendly practices as instated as well. By providing customers with this information up front, it also makes it easier for them to choose you over competitors. Invite customers to share their own tips on growing an eco-friendly garden, or invite them to share suggestions for the greenhouse.
Eco Friendly Labeling
This wine label by Great Lakes Label was made with 30% recycled paper. It’s the innovations like this labeling stock that support sustainability practices. Creating multi-purpose labels for peeling off and using as coupons or handy plant care resources encourage sustainability. Reduce label sizes and even incorporate the use of QR codes to offer more information about the plant. Reduce, reuse and recycle your way into becoming a more eco-friendly business.
Educate Customers On Bringing Sustainability Home
Promote products that save water such as sprinklers, watering systems and water globes. Then, prominently offer solar panel lighting and other energy saving products. Host training sessions on how to be an eco-friendly gardener. All these things work together to empower your customers and enlighten new gardeners. Create labels that also boldly state your green practices, or create specialty labels for plants that need less water. Not only are succulents a trendy interior decor item, but the less water the plant needs, the better.
Because of all this you’ll need to learn more about automation. Once you implement a lean production line, you’ll easily label and relabel your packaging. Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
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