Is E-Commerce Worth It?

Learn more about e-commerce options over on Great Lakes Label’s blog. Today, we’re focussing in on how e-commerce effects the horticulture industry. Is it worth digging into?

plants in e-commerce shipping box

The Pros of E-Commerce

E-commerce opens up a whole world of opportunity. Even with labeling technology, it’s now completely at your fingertips with a scan of your phone. Not only that, but you’re selling all day every day in the most passive way. You can create special labels for your online customers. This creates a unique and engaging experience.

You can engage with your customers in a whole new way. People are likely coming to your site and buying once they have done their research and know exactly what they want. This makes your job so much easier! You don’t have to sell your product, you just have to label it and ship it out.

An Immersive Experience

Through e-commerce you can create an immersive experience passively. Use special labels created for your online orders that provides a QR code linking to a video which shows the customer how to care for their plant. Then, follow up by email and see how they are enjoying their new plant. You can even add them to a mailing list and heighten the chance of return business.

The Cons of E-Commerce

You can’t predict how your product will handle in shipping. It may arrive in disarray. However, no soil needs to be spilled if the packaging inside the box is optimized to account for spillage and unforeseen crunching. Designing special packaging for the shipping process would be a fantastic way to keep those customers satisfied and for your business to ship with pride.

You could also limit your business to items that won’t spill en route. Items like gardening tools and seeds are ones that don’t need any special treatment to get to their destination. Many people are looking for a premium experience and will want the live, ready to go plant to arrive at their door.

Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.