We’re bouncing off from this Great Lakes Label post, in their Get Inspired series, focusing on horticulture label design concepts. While your greenhouse may have other focuses, such as, let’s say, growing the plants themselves, this is the key to attracting customers.
Take Time to Learn About How Hort Labels Can Inspire Customers
When you keep an eye out for the latest and greatest designs, you keep your finger on the pulse of an ever-changing industry. Packaging is always changing, and seeing new ways to display gardening materials or plants can inspire you to re-invent your own. Customers will get excited about ground breaking design. This can be influential in creating a thought-leader status with people. The more you push boundaries and empathize with customer needs, the more interest they will show you.
Push Boundaries With Label Design Concepts
As mentioned, pushing boundaries is a key component to people taking note of your brand. That said, back this out of the box thinking with empathy. What do you customers need, and does this design better serve them? Ground your packaging in practicality, and helpfulness. Customers will understand the purposeful change in your direction.
Understand Where Packaging Is Headed
Looking ahead, younger customers are seeking a more impactful and engaged interaction from brands. Add QR codes which lead them to useful content, create apps that work in conjunction with the product and alert customers of your social media presence. These are simple additions to any label that can leave a major impact on customers. It all goes back to thinking about their needs. What can you do to leave a lasting impact on your customer?
Learn about the labeling and automation solutions that Label Gator offers. See how you can save time, money and labor with our Product Guide. Click here to download the guide.
Connect with us on social media!
